Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Wednesday, December 7, 2016

Does Your Ad Strategy Fit Modern Times?

Advertising is an integral part of any business, countless dollars are spent every year by local and national brands to help spread their story to potential customers.  However as technology changes many companies have not changed their advertising strategies to compensate.  Thanks to a rapid expansion of social media platforms on mobile devices, faster internet connectivity, and more sophisticated technology a huge shift has occurred in the way people get their news, and the amount of money spent advertising on social media is set to match newspaper ad revenues by 2020 according to leading forecasters.
apps-phone_1940x900_33991Advertising Agency Zenith Optimedia predicts that ad spending on social media will account for 20% of all internet advertising in 2019, crossing the $50 billion mark and coming in just one percent behind newspaper ads around the world, poising social media advertising to overtake newspapers by 2020.
business-social-media-resized-600As such, it is crucial that marketing efforts be directed to social media sites such as Facebook and Twitter.  However, don't run to spend money on social media advertising just yet.  Use these trends to your advantage to develop a customized, organic, content-driven approach to social media in lieu of spending lots of money on short-lived ads.  And with the increasing popularity of free browser add-ons that block advertisements, your business stands to gain more with an organic approach to social media.
While advertising on social media can be beneficial, it is best used to complement an effective content-driven network, saving you money while still reaching people and creating potential customers.  Building an expansive network of inbound links is the foundation of good Search Engine Optimization (SEO), increasing your business's visibility online.  An effective network is comprised of multiple social media sites with a mixture of content such as blog articles, photos of your business and customers, instructional videos, videos highlighting inventory and special events, reviews and comments from real customers, and other unique content designed to showcase the many aspects of your business.
"The Big 3" social media platforms are Facebook, Twitter, and YouTube and it is crucial your business has a strong presence on these sites.  However, there is a large variety of social media channels that it is important to engage with.  Sites such as Pinterest, Google Plus, Tumblr, Flickr, and others serve to increase your reach to more customers.   Building a complete network and utilizing them to their fullest extent will set you apart from your competition.
165Sound daunting?  Fortunately, creating an extensive network and populating it with consistent unique content is extremely simple with DeliveryMaxx.  DeliveryMaxx works with you to determine a marketing strategy, creates a custom social media and online review network, and provides you with a mobile application that allows you and your team to easily send content to populate your very own expansive network.  
Content marketing is simple and easy with DeliveryMaxx, all it takes is less than ten minutes each day to create content such as customer photos, special event showcases, blogs, daily posts, videos, reviews, and more!  All of which is posted and optimized by DeliveryMaxx allowing you to focus more on your business rather than social media and advertising.  Let us reach people for you and keep your business in the online spotlight!
For more information about how DeliveryMaxx works and to schedule a demonstration visit http://www.deliverymaxx.com or call 888.936.6299 today!logo

Tuesday, June 24, 2014

Five Steps to Controlling your Online Reputation

When I was a kid, my southern Baptist Preacher father used to tell me I could never outrun my reputation.  I wasn’t the fastest kid around, but Jesse Owen, Carl Lewis, and Usain Bolt can’t outrun their reputation either.  Now with Social Media and hundreds of Online Review Sites- this fact is more real than ever; especially for businesses.
Today, ninety percent (90%) of all buying decisions are made before customers ever contact the business or organization they are interested in.  That means Automotive Dealerships, Churches, Attorneys, Real Estate Agents and any other business you can think of is not immune from anyone with a PC, tablet, or smartphone from sharing their experience perceived or otherwise about your organization.

So how do you make sure your Online Reputation reflects the real story that you want your potential customers to see?  The following steps to having a great Online Reputation is easier than you might think.


  1. Provide a great product or service.  Yes, we all know that sometimes you will not be able to satisfy the most arduous consumer.  Later in this article we will discuss this point.  However, most consumers when making a purchase expect their product or service to perform as advertised.  If this happens 100% of the time then usually your reputation will be strong.
  2. Thank your customer.  By letting your customer know that you know they have choices and you appreciate their business you have taken one of the easiest steps available.  It is a fact.  You are not the only game in town.  Consumers have more choices than ever, and they know this.  Let your customer know that you are happy to have earned their business every chance you get.
  3. Give your Customers a Chance to Talk.  Now, most people do not go home and take the time to write a great review.  (Some customers do, but most don’t).  Most Online Reviews are written by individuals who feel they did not get the treatment or value from the business they patronized.  Usually businesses never know that this customer was unhappy until the review has been posted for the world to see.  This will happen to the best of companies or organizations.  So, if you have taken care of Point Number 1 and Point Number 2 then you will not have to worry about many negative reviews posting on your personal review sites.  However, you must ask your happy customers to share their wonderful experience online.  In general, customers would love to share their great experience if it is easy and convenient as long as the first two points happen.  If you are receiving ten positive reviews for every one negative post then your Online Reputation will be solid.
  4. Respond to all.  Businesses and organizations should respond to every review.  All too often, most reviews are never acknowledge online in a public forum.  Take the time to thank the customer for taking the time to write the review.  Second, address the information (both positive and negative) in each review.  That means you must read the review.  It shows you care.  Do NOT post a generic response because you are telling the world that you really do not care about the time your customer took to share their experience.  Do not just respond to negative reviews or to only the positive reviews.  This also sends a poor message to the group of consumers you are not responding to.
  5. Social Media is also Online Reputation.  Understand that your Online Reputation is not only expressed on review sites such as Google, Yelp, CitySearch and others.  Your reputation is anything and everything that is posted online.  That means Facebook, Pinterest, Twitter, YouTube, WordPress and other Social Media Sites also hold the keys to your Online Reputation.  Businesses must have a plan to understand and work their social media network.  A recent blog; ‘Is your business Social’ shares the importance of understanding how to allow use Social Media to improve your business.  It is very important to blend both Social Media Marketing and Online Reputation together to help share your story with the world.

Now unless your digital legs are stronger than the most tested athletes of all-time than you will need to place your efforts into Online Reputation because you cannot run from it.  Since the beginning of time, reputation is everything and your business has to have a plan.  As you have just read, it isn’t hard to understand what to do about managing your Online Reputation.  You just have to do it, and have the right plan of action.

DeliveryMaxx is a full digital service provider for Social Media Marketing, Online Reputation Management, Search Engine Optimization, and complete Content Management program.  Their Patent-Pending Program cannot be duplicated and gives their family of clients a competitive advantage.  Clients include automotive dealerships, attorneys, church organizations, non-profits, hotels & hospitality and many more.   For more information visit http://www.deliverymaxx.com or contact 888.936.6299.




Wednesday, June 18, 2014

Is your business Social?

The world today has every business talking about Social Media, Online Reputation, Content Management and other terms which may sound Greek to the average person.  Terms that have turned that geek from your high school into today’s millionaire.  Automotive Dealerships, Churches, Attorneys, Real Estate Agents, and almost every type of business have added so-called digital media experts to their labor pool.  Sometimes starting salaries in upwards of $60,000 to $90,000 have been awarded to twenty-year-old-something wonder kids.  Unfortunately, the results have not always been favorable and many of these companies are no better off than when they first started entering the digital highway.

First things first!  Every business should have a plan.  This is where most companies fail when trying to play in the digital playground.  It starts and ends with leadership.  Many company leaders are very good at what they do, but they do not know how to promote their business digitally.  It’s not because the leader isn’t smart enough.  It’s because they are afraid to learn digital.  These are the leaders that say, “I don’t use Facebook, or know what a Tweet is.”  That doesn’t mean their potential customers are not congregating here, and it certainly doesn’t mean to act like an ostrich burying your head in hopes that the situation will change.  Embrace technology, and have your management team embrace it too.  You don’t have to be an expert, but you do have to use common sense.  Now, I know that isn’t you so keep reading along.

In days passed, leaders understood demographics of who listened to what on the radio (before Satellite), what shows were popular on cable television (before TIVO & DVR), how many newspapers were in circulation (when newspapers still existed), and what highways had the most traffic (Flying cars are on the way, we hope).  The internet isn’t any different.  These same potential customers are now spending thousands of hours in front of their computer getting entertainment, news, and information.  They utilize handheld devices (smartphones, tablets, handheld gaming systems, phasers) easily identifying the trends of the day.  The only difference in 2014 versus 1990 or even the year 2000 is the shift of where potential customers are lurking.   No longer are the days where every progressive city has a mall to attract consumers to shop.  It doesn’t make sense to build these massive structures for shopping just like it doesn’t make sense to throw your money in the wind (toilet) when it comes to advertising and marketing.

If you are still with me, you have completed the first stage by admitting that you have a problem.  This is the biggest hurdle.  So where do you go from here?  It’s easier than you may think.

Now, I am assuming you have a website that tells your story.  If not, stop reading now and start focusing on your website today.  Before you focus on your website, make sure you fire anyone and everyone in your company that has anything to do with your marketing team and the decision not to have an optimal website.

However, if I have not lost you yet then you are probably a company that has Facebook, Twitter, and perhaps even a YouTube account.  You may even have a verified Google Plus and Yahoo page accompanying your digital network or you may even dabble in Pinterest.  This is a great starting point and now you need a plan to make them start working for you.  You can also look in the mirror and be happy that you can briefly understand that your kids are not reverting back to their infant years when they are talking about where they were hanging with their friends (Google, Yahoo, Twitter, Facebook, SnapChat, and Instagram).  (You don’t have to like it, but you do have to accept it.)

Key point number one is to understand that the consumer does not want to know you are advertising to them.  Social Media hot spots are where Person A gives a Shout Out to Person B, or Person C shares a moment on Thursday that happened 10 to 15 years ago.  That doesn’t mean you can’t advertise to potential customers.  You just have to understand there is a way to talk with the consumer without invading their space.

Let me back up my point here.  Facebook has 1.28 Billion active users.  YouTube has a large share of 1 Billion.  Google has 540 million while Twitter grows each day, currently with 255 million users.  Instagram boasts 200 million while LinkedIn has 187 million.  Pinterest is sitting at 70 million and Vine has 40 million.  What highway, radio station, television show, or newspaper has that kind of reach? If your business is not social, and you are not planning to embrace the future, fire yourself!

Are you still with me?  I’m glad because although it makes for an interesting dinner conversation about how you fired yourself, it isn’t pleasant or good for your ego.

Be careful here.  Every 20-something with a computer who wears tight jeans, a t-shirt with a clever saying, and tennis shoes claims to be a social media expert.  Colleges even offer this as a course, and some of you reading this blog have paid for it.  

Social Media was meant for two or more people to hangout (virtually I might add) or communicate in a (virtual) common place of interest.  Now something that you might like to know when it comes to your business.

Social Media has become a place for Person A to brag with Person B through Z and all of B through Z’s friends and family about Little A’s Certificate of Appreciation for enrolling in the running club.  Then you have someone else chime in saying how happy they are for Person A and subtly tell the group how excited they are for their little one who earned the Perfect Attendance Award.  (I know this award has been around forever, but really?  We still give an award for doing what you are supposed to do?)

Social Media is not about posting your product or service three times a day on Facebook.  It isn’t about placing your commercial on YouTube.  It’s not about using 140 characters to remind us to try your widget or read your blog about free-range chickens (or whatever you’re into).  Too many so called social media companies love telling you they manage all of their channels.  Then they are excited to show you how many times they have posted to your network.  Next time asked them point blank if they have ever posted that same content to another one of their clients.  That is not social media.

Now to training 101.  What if you were able to get Person A to share with Person B through Z and all of their friends and family about your product or services you provide?  What if conversations continued about your great product and services on all of the social media channels?  In addition, what if every time you earned a new customer they became another virtual mouthpiece for your company’s product or service.  Not because you asked them or tricked them into singing your praises, but because they wanted to sing your praises.  We are living in times where ordinary people want to promote the businesses and products they enjoy, whether it be a tweet about how excited they are for the latest summer blockbusters, sharing a link on Reddit of a website with really funny T-Shirts, or making a status update about a tasty new flavor of Gatorade, if you use social media to get people excited about your business – they WILL!!!

This is working Social Media.  Now, go be Social!

DeliveryMaxx is a full digital service provider for Social Media Marketing, Online Reputation Management, Search Engine Optimization, and complete Content Management program.  Clients include automotive dealerships, attorneys, church organizations, non-profits, hotels & hospitality and many more.   For more information visit http://www.deliverymaxx.com or contact 888.936.6299.



Friday, January 31, 2014

Drew Pearson and Randy White Guest on The ANE Show

Super Bowl weekend is coming up, and The ANE Show which airs Saturday’s at 9:00 AM on 1190am will include two of the most beloved Dallas Cowboys to share their insight, some history, and of course the latest car news.

The “Original Number 88” Drew Pearson, and “Manster” (half man/half monster) Randy White will be joining the ANE Crew for an hour of intense fun and excitement on February 8th.
The ANE Show is an hour long show every Saturday morning talking about Automotive, News, Sports, and Entertainment.  The radio show has had celebrity guest like Matthew McConaughey, Metallica, Ice Cube, Kevin Hart, and Ben Stiller.  All have shared wonderful insights on upcoming movies, and provided listeners with inside information into their personal lives.  Now, The ANE Show will have two of the most famous Dallas Cowboys in history share some memorable moments and talk Super Bowl talk with the newest radio stars that have hit the airwaves.

Randy White is a former American football defensive lineman and linebacker. He attended the University of Maryland from 1971 to 1974, and played professionally for the Dallas Cowboys from 1975 to 1988. He is a member of the College Football Hall of Fame, the Pro Football Hall of Fame and the Delaware Sports Museum and Hall of Fame.

Playing both defensive end and linebacker at Thomas McKean High School in Wilmington, Delaware, Randy is considered to this day the “Best All-Time Player” in the history of Delaware high school football. Graduating in 1971, he was a star player in the state’s first annual Blue-Gold All-Star high school football game played every August at the University of Delaware stadium.

White was recruited by the University of Maryland and played as a fullback during his freshman year. While Maryland finished the year with only 2 wins, White did little worth noting during that year. During his sophomore season, new head coach Jerry Claiborne moved Randy to defensive end, noting that he had the skill to be "one of the best five linemen in the U.S." The move was a natural fit, as by his senior year, he was, as Claiborne put it, "as fast as some of the offensive backs I had coached." In that senior year (1974), he won numerous awards and honors, including the Outland Trophy, the Lombardi Award, and the Atlantic Coast Conference Player of the Year. Though Maryland lost in the Liberty Bowl that season to Tennessee, Randy was named the game's Most Valuable Player. In 1994, he was elected to the College Football Hall of Fame and in 2000 was named to ABC sports All-time All-America Team.

White was the Dallas Cowboys' first pick and the second player selected in the 1975 National Football League Draft, and was moved to middle linebacker, where he was a backup to Cowboy legend Lee Roy Jordan, playing mostly on special teams his first two seasons, including his rookie season when Dallas lost to the Pittsburgh Steelers in Super Bowl X. Jordan retired following the 1976 season, and his slot was filled by Bob Breunig, who held the position the next nine seasons. During his third season (1977), White was moved to right defensive tackle, the same position formerly occupied by "Mr. Cowboy", Bob Lilly, from 1961 through 1974, a move which in turn moved veteran Larry Cole back to his natural defensive end position (backing up Ed "Too Tall" Jones and Harvey Martin, though he did play left defensive tackle after the retirement of Jethro Pugh.

That year would prove to be his breakout year; he was named to his first All-Pro team, his first Pro Bowl, and (on his 25th birthday) was named co-MVP of Super Bowl XII with teammate Harvey Martin, making him one of only seven defensive players to win that honor. In 1978, White was named the NFC Defensive Player of the Year, and would be named to nine consecutive All-Pro and Pro Bowl teams. He would retire in 1988 (coincidentally, also the last season on the sidelines for original Cowboys coach Tom Landry), having played 209 games in 14 seasons, only missing one game during that span. At the time of his retirement, he had played the second most of any Dallas Cowboy in history. During those 14 years, he played in three Super Bowls, six NFC Championship Games, and accumulated 1,104 tackles (701 solo) and 111 sacks. His highest single season sack total was 16 in 1978. He was elected to the Pro Football Hall of Fame in 1994. On the occasion of the 35th anniversary of the naming of the only co-MVPs in Super Bowl history, Super Bowl XLVII, which like Super Bowl XII was played in New Orleans, Louisiana, was dedicated to White. (Harvey Martin had died in 2001.)

Drew Pearson who currently hosts The Drew Pearson Show is a sportscaster and former American football wide receiver for the Dallas Cowboys of the National Football League.  Pearson was born and raised in South River, New Jersey, and began his football career at South River High School where he succeeded Joe Theismann as quarterback.

He attended the University of Tulsa and started four games at quarterback as a sophomore, before being converted to wide receiver prior to the 1971 season. He caught 22 passes for 429 yards and three touchdowns his junior season. As a senior, he led the run-oriented Golden Hurricane with 33 receptions for 690 yards and 3 touchdowns. During his college career he caught 55 passes for 1,119 yards, six touchdowns and had a 20.3 yard average per reception.

Pearson received the university's President's Award as the team's "best spirited and most unselfish" member.

In 1985, he was inducted into the Tulsa Athletics Hall of Fame. 

In 1973, he was signed as an undrafted free agent by the Dallas Cowboys, where he rose to become one of the NFL’s greatest wide receivers, earning career records of 489 receptions and 7,822 receiving yards, along with 189 rushing yards, 155 yards returning kickoffs, and 50 touchdowns (48 receiving and two fumble recoveries). Pearson was named one of the Top 20 Pro Football All-Time wide receivers, he was also recognized for his achievements by being named to the NFL 1970s All-Decade Team.

Pearson was named All-Pro three times (1974, 1976–77) All-NFC in 1975 and second Team All-NFC in 1978. In addition, Pearson was a Pro Bowler in 1974, 1976 and 1977. Pearson led the National Football Conference (NFC) in pass receptions in 1976 with 58. He served as offensive captain for the Cowboys in 1977, 1978, 1982 and 1983.

He helped the Cowboys to three Super Bowl appearances and a victory in Super Bowl XII in 1978. He also scored a touchdown in Super Bowl X.

In 1979, he and Tony Hill—along with Tony Dorsett—helped the Cowboys become the first team in NFL history to have two 1,000-yards wide receivers and a 1,000-yard running back, when he recorded 55 receptions, 1,026 yards and 8 touchdowns. Pearson and Hill also became the first wide receiver tandem in Cowboys history, to record 1,000-yard receiving seasons in the same year.

In 1980, the Cowboys selected Pearson as their nominee for NFL Man of the Year. Pearson is known as "Mr. Clutch" for his numerous clutch catches in game-winning situations, especially the "Hail Mary" reception from Roger Staubach that sealed the victory in a 1975 playoff game, one of the most famous plays in NFL history. He also caught the game-sealing touchdown in 1973 playoff game against the Los Angeles Rams and the game-winning touchdown pass from reserve quarterback Clint Longley in the 1974 Thanksgiving game against the Washington Redskins. All three of those plays were named among the Top 75 plays in NFL history by NFL Films in 1994. All were included on a video/DVD by that name. In addition in the 1980 playoff game at Atlanta, Pearson's clutch receptions helped win that game in a comeback by the Cowboys. In the 1981 NFC Championship Game against the San Francisco 49ers, Pearson almost rendered "The Catch" irrelevant when, in the waning moments of the game, he caught a long pass from Danny White that would've gone for a touchdown and won the game for the Cowboys had 49ers cornerback Eric Wright not made a one-handed tackle, stopping him just outside field-goal range (White fumbled on the next play, thus preserving victory for the 49ers and putting them in Super Bowl XVI). In 2009, on the NFL Network show "NFL's Top 10", in the episode titled "Greatest Dallas Cowboys", he is number 10 on the list.

His career accomplishments left such a mark with the Dallas Cowboys, that his number 88 jersey is reserved for the best talent at wide receiver. Hall of Famer Michael Irvin and Dez Bryant have worn it.

On August 19, 2011 Cowboys owner Jerry Jones announced that Pearson had been selected for inclusion into the highly prestigious Dallas Cowboys Ring of Honor. Pearson, Charles Haley and Larry Allen were inducted during the half-time show of the Cowboys-Seahawks game Sunday, November 6, 2011.

These two legends will sit in the Clear Channel Studios on Saturday providing the Super Bowl expertise and analysis of the game to a show that covers today’s topics of sports, entertainment, automotive and news.  The show is not your typical radio talk show.  There is a definite purpose to the hour long program.  The ANE Show which stands for “Automotive, News, and Entertainment” provides information for consumers and dealerships alike helping listeners find the right vehicle for their needs.  However, the show doesn’t take the typical approach to just providing the same information about the automotive industry every week.  The cast which is made up of Jim “Doc” Proctor (General Manager of Dodge City of McKinney), Jeff “Bubba” Thompson, Josh “The Guru” Deaton, James “The Spin Doctor” Schaefer, Paul “The Coolest Guy in Dallas” Salfen, and the beautiful Jennifer Reed also discuss today’s news and entertainment.  The “Doc” and “Bubba” have spent many years in the automotive industry helping put car buyers in the right vehicle.  They are known for providing great vehicles for fair prices, and even more for going the extra mile to make buyers happy.  “The Guru” and “Spin Doctor” created a patent-pending digital marketing company (DeliveryMaxx) that blends social media and online reputation to help any company, organization, or person that utilizes the web to share or sell their products or services.  To keep the show light and entertaining, Paul Salfen (best known for hosting the Drew Pearson Show) and actress/model Jennifer Reed talk about there every day encounters with radio, TV, and movie stars.

Every week the show is real and entertaining.  However, listeners determine what the show discusses and has immediate access to the radio cast through Facebook, Twitter, and other social media platforms.

Nothing is filtered during the show, and it is designed to provide an hour of fun, entertainment, and relief to the listeners.

You can tune in at 9 AM every Saturday Morning to 1190 AM and follow The ANE Show on Facebook to be part of the conversation.  Just write your questions or comments into the timeline and hear how the cast responds.

Wednesday, October 23, 2013

DeliveryMaxx joins The ANE Show providing Social Media Fun

Josh “Social Media’s Guru” Deaton, and James “Spin Doctor” Schaefer , Co-Founders of DeliveryMaxx, are experts when it comes to today’s technology and will provide insight to everything pertaining to social media, internet marketing, online reputation, and digital solutions.

During the early days of DeliveryMaxx’s rise to the top as leaders in Social Media and Online Reputation Management; Josh Deaton and James Schaefer would talk about exposing companies who committed fraud posting fake online reviews and scams involving social media.  Instead, they created a patent-pending program that has revolutionized the way businesses sell their services or products on the internet.
Now, KFXR 1190 AM, has added what is touted to be a fun exciting show which will share much needed advice on purchasing and servicing automotive, today’s news, social media topics, and celebrity interviews.  The ANE Show which stands for Automotive News & Entertainment is hosted by longtime General Manager, Jim Proctor of Dodge City of McKinney.  Deaton and Schaefer will join the fun of the hour long show with innovative ways to utilize social media to benefit businesses and consumers as well as funny and crazy experiences in the digital world.  They are joined by a cast of experts to share information and opinions during the show. 

Jeff “Bubba” Thompson, the ANE Show’s Co-Host, also serves as Jim’s right hand man in the dealership.  He will share “war stories” and other helpful information for the consumer’s automotive needs.  All you need to know about Thompson is that he has a donkey as a pet, and he goes by the name Bubba.  Josh “Social Media’s Guru” Deaton, and James “Spin Doctor” Schaefer , Co-Founders of DeliveryMaxx, will cover today’s technology and will provide insight to everything pertaining to social media, internet marketing, online reputation, and digital solutions.  Paul Salfen, the coolest guy in Dallas, will add celebrity insight with interviews of the hottest stars in sports, music, and entertainment. 

The ANE Show will air at 9 AM Saturday mornings and consist of all four segments including two segments of Automotive, News, and Entertainment.  Proctor and Thompson will Host the show starting out with automotive news and giving helpful information such as buying vehicles, financing, selling vehicles, and automotive comparisons just to name a few.  .  Salfen will follow with interviews of today’s most popular stars.  He will find out what is going on in their lives both professional and personal as well as uncover what everyone wants to really know.  The “Guru” and “Spin Doctor” will tie everything together communicating with the shows “Fans” via Social Media.

The ANE Show will be a jammed packed hour of fun, entertainment, and information sure to keep you coming back for more.  Saturday mornings at 9 AM on 1190 AM just got more interesting for you.  For more information about The ANE Show visit http://theaneshow.com or follow on Twitter @TheANEShow.   For the latest in celebrity guest or show topics visit The ANE Show’s Facebook page at https://www.facebook.com/TheANEShow.

Friday, September 20, 2013

Rockwall Youth Football utilizes Social Media to Build Program

Texas Football has long been the standard of the Nation.  Every town finds children playing in fields throughout the year no matter what the temperature is outside.  Elementary schools have organized teams, communities have prestigious select organizations, middle schools have crosstown rivalries, and city businesses revolve their hours around Friday night football games.

Some of the best football movies have been staged in Texas like the Longest Yard with Burt Reynolds (and the Adam Sandler Remake), Junction Boys (Texas A&M’s famous Bear Bryant Training Camp), Friday Night Lights (The story of Odessa Permian’s Playoff Run), North Dallas Forty (Dallas, Texas Football), Varsity Blues (Texas High School Football), and Necessary Roughness (College Football filmed at University of North Texas in Denton, Texas).

The Heisman Trophy has been awarded to Texas High School and College prodigies like Johnny Manziel, Robert Griffin III, Ricky Williams, Ty Detmer, Andre Ware, Tim Brown, Billy Sims, Earl Campbell, John David Crow, Doak Walker, while four Heisman Trophy winners have dawned the famous Dallas Cowboys Star; Eddie George, Herschel Walker, Tony Dorsett, and Roger Staubach.

The Dallas Cowboys have the most Super Bowl appearances with 8 winning 5 of the world’s most famous championship.

A Texas College has won a Football National Championship 17 times since 1936, and Fifteen times since 1927 a Texas High School has been acknowledged as the best football program in the nation.  Rockwall High School has been to 3 high school title games at the 2A and 4A level (1963, 1972, and 1987) winning the 2A State Championship in 1963.  The NFL’s all-time leading rusher also played for the famous Texas professional team.

With such a staunch history of great football in Texas youth leagues are more prevalent than ever.  In addition to the increase of youth football leagues social media has become the norm of communication and informational source for news.  Many youth football organizations have chosen to share their schedules, scores, and highlights on websites, Facebook, and Twitter.

The Rockwall Youth Community Association (RYCA) has become the first youth football team in the country to partner with a digital media firm to promote their football organizations activities and opportunities.  They have partnered with a company called DeliveryMaxx which is noted for being “Social Media’s Choice to Customer Engagement and Online Reputation Management”.

DeliveryMaxx has create a digital strategy utilizing their patent pending technology to help the RYCA Football program to increase ticket sales, recruiting, creating fan conversations, provide additional food, beverage, and memorabilia revenue, and establish stronger loyalty in the community.
“When people look up Rockwall Youth Football, they find us.  Because of DeliveryMaxx; we are able to spread our message across the community and state like no other program in the country.  This will help in all facets of our youth football organization”, states RYCA Chairman, Brandon Neighbors.

The RYCA makes every effort to make sure that every child with the desire to participate gets the opportunity to play or cheer, without financial costs, prior experience, athletic ability or size.  They are devoted to inspiriting young athletes (kindergarten through 6th grade) and give them the challenge of competition, the joy of victory, the reality of defeat, the importance of commitment and spirit in the community.  These values and virtues are important to athletes’ growth and to them becoming active members of the community and society.

Rockwall Jacket Youth Football is the only program that is vertically aligned with Rockwall High School according to Varsity High School Coach Rodney Webb.  More information about the Jacket Football Team can be found on their Facebook at https://www.facebook.com/RYCAJacketsFootball.

Since DeliveryMaxx started with the football organization in early July; followers of the program has increased 71% and the total digital reach has improved 3525%.  The organization has increased by 4 additional teams and double their participants.

DeliveryMaxx has developed a patent-pending program that has quickly become “Social Media’s answer to customer engagement and online reputation management” which means that companies or organizations who utilize DeliveryMaxx’s program are able to create conversation about their service or products.  In addition to strong web presence; companies’ and organizations’ positive online reputation grows tremendously as well.  For more information about DeliveryMaxx visit http://www.deliverymaxx.com.



Wednesday, August 28, 2013

New Website for DeliveryMaxx displays Capabilities for Social Media & Online Reputation Management

DeliveryMaxx is pleased to announce the new design reflecting the global image, branding, and complete capabilities for Social Media Marketing, Online Reputation Management, Search Engine Optimization, Customer Loyalty & Retention, and Search Engine Marketing.  The DeliveryMaxx website has the same domain, www.deliverymaxx.com but a brand new easy to navigate style.

Originally, DeliveryMaxx was founded on keeping automotive customers for life and provided a strategic follow-up program for auto dealer’s customers.  Today, DeliveryMaxx is quickly becoming Social Media’s answer to Customer Engagement and Online Reputation.  DeliveryMaxx is able to take any companies customer and create “Digital Mouthpiece” advertising to thousands of potential customers.  For example, this means that if an automotive dealership or any other type of business sells a product or a service; DeliveryMaxx has a strategic plan of action that will use the customers’ great experience to advertise to all of their friends and family.

Josh Deaton, Chief Executive Officer & co-Founder states, "At DeliveryMaxx, we've long been at the forefront of digital innovation for the automotive industry.  We have created a patent pending digital solution for companies to truly separate themselves from the competition.”

It seems that today, everyone is talking about Social Media.  However, when you engage in the conversation few companies, even marketers get it right.  Internet users have the ability to block out unwanted messages.  If a person sees someone wearing a tee-shirt with a unicorn on it that they want they go home and use Google to search for the shirt specifically.  That person will not click on the Google advertisement at the top selling non-unicorn tee-shirts, they will continue to search for a company that has the item they’re looking for, and even if 100 companies carry the shirt, the one that gets the sale is the one that promoted their product correctly.  DeliveryMaxx’s experts takes your content and promotes it in ways that it will help people find exactly what they’re looking for, exactly when they’re looking for it.  Trying to force someone to buy something they don’t have any interest in ever purchasing doesn’t work on today’s online consumers.

According to the Integer Group there are 2,314 tweets sent out every single second, so how can you stand out among the chaos?  DeliveryMaxx improves the quality of your content to be more consistent across your social channels and designing content to go viral and help grow your social reach.  We can turn you into the brand or business that people genuinely want to follow and read content from on a daily basis.

Another misconception in the digital world is the use of Online Reputation Management.  Many marketers believe that a review is all that is involved in helping a company build their online reputation.  The term Customer is misleading, you may think you’ve already won their business, but it’s easy to forget that the key word in “social media” is “social,” and you’re customers have A LOT of access to your potential future customers.  Even the shyest person behaves charismatically on social media, particularly about their experiences with brands and businesses.  It is important to think of your social media audiences as potential future customers and referrers of future customers.  If you have 1,000,000 happy customers, and one angry one, odds are your Google Review Page will have one angry review on it.  DeliveryMaxx uses custom built applications that give you and your customers the tools necessary for your happy customers to use their voice online as well.  Through our unique review sites you can encourage your customers to write about their good experience by handing them a keyboard while on site and their glowing recommendations will be visible to the world before they even walk out of your door with a smile on their face.  In addition to gaining reviews, DeliveryMaxx is able to market these testimonials on other picture, blogging, and video sites for each client.

James Schaefer, Chief Operating Officer & co-Founder, said: "This is a time of extraordinary innovation, growth and opportunity for DeliveryMaxx and we are fully embracing a digital future. With clients across the United States and a staff of full-time developers and programmers, DeliveryMaxx has become a 24/7 source of news, public relations and customer engagement for businesses who have a product or service and utilize the internet to help market to potential customers.”

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

Clients of DeliveryMaxx include automotive dealerships, hotels, surgeons, insurance agencies, marketing agencies, educational institutes, non-profits, sports teams, attorneys, employment agencies, and politicians.

For additional information about the company or its products and services, visit www.deliverymaxx.com.

Thursday, August 8, 2013

The Future of Social Media Marketing

The world of social media is constantly changing.  New sites, applications, and features are constantly being implemented and it is near impossible for business owners to oversee their day to day operations AND monitor social media and internet trends.

That is where DeliveryMaxx comes in.  DeliveryMaxx is the most advanced and fastest growing digital media marketing company on the planet.  We do the work for you to ensure you are getting the most return out of online marketing campaigns.

Here is a look at a few ways DeliveryMaxx can help your company grow its online presence:
Specific Consumers

Internet users have the ability to block out unwanted messages.  If a person sees someone wearing a tee-shirt with a unicorn on it that they want they go home and use Google to search for the shirt specifically.  That person will not click on the google advertisement at the top selling non-unicorn tee-shirts, they will continue to search for a company that has the item they’re looking for, and even if 100 companies carry the shirt, the one that gets the sale is the one that promoted their product correctly.  DeliveryMaxx’s experts takes your content and promotes it in ways that it will help people find exactly what they’re looking for, exactly when they’re looking for it.  Trying to force someone to buy something they don’t have any interest in ever purchasing doesn’t work on today’s online consumers.

Appealing to Previous Customers

The term Customer is misleading, you may think you’ve already won their business, but it’s easy to forget that the key word in “social media” is “social,” and you’re customers have A LOT of access to your potential future customers.  Even the shyest person behaves charismatically on social media, particularly about their experiences with brands and businesses.  It is important to think of your social media audiences as potential future customers and referrers of future customers.  If you have 1,000,000 happy customers, and one angry one, odds are your Google Review Page will have one angry review on it.  DeliveryMaxx uses custom built applications that give you and your customers the tools necessary for your happy customers to use their voice online as well.  Through our unique review sites you can encourage your customers to write about their good experience by handing them a keyboard while on site and their glowing recommendations will be visible to the world before they even walk out of your door with a smile on their face.
Being Remarkable

Remember social media networks were designed for humans to interact with humans, not businesses to interact with leads.  When marketing on Facebook or Twitter, you’re not just competing with status updates from other businesses, you’re competing with a video of someone’s niece walking for the first time.  DeliveryMaxx applies an emphasis to creating social media campaigns that are geared towards the customers creating unique content that people are actually interested in and showing that you care about more than selling a product or service.

According to the Integer Group there are 2,314 tweets sent out every single second, so how can you stand out among the chaos?  DeliveryMaxx improves the quality of your content to be more consistent across your social channels and designing content to go viral and help grow your social reach.  We can turn you into the brand or business that people genuinely want to follow and read content from on a daily basis.

These are just a few ways DeliveryMaxx can help your business grow its online presence.  For more information about becoming a DeliveryMaxx client visit http://deliverymaxx.com 

Tuesday, July 9, 2013

DeliveryMaxx Launches Social Media and Online Reputation Mobile App

Social Media Marketing and Online Reputation Management are two of the most important pieces when it comes to companies trying to sell services or products on the web.

Four years ago, Josh Deaton and James Schaefer formed a company that they envisioned would change the way businesses would brand, sell, and communicate on the web.  They started out helping the automotive industry and soon expanded their client network to include hotels, employment agencies, non-profits, CPAs, oil and gas businesses.  Mr. Deaton had served in many capacities helping run some of the largest automotive companies in the United States while Mr. Schaefer was a well experienced senior executive in marketing and advertising.

Together they formed DeliveryMaxx which is one of the fastest growing Digital Media companies in the country.  “It is not about how large our company is becoming; but rather about the service we are able to deliver.  DeliveryMaxx is truly social media’s answer to customer engagement and online reputation management.” States Josh Deaton, CEO and co-Founder of DeliveryMaxx.  DeliveryMaxx has truly created something special.

During Deaton’s time in the automotive industry; he noticed a lack of companies that engaged potential customers.  All of the social media companies promoted the same thing.  “They (Social Media Companies) would all have the same story.  We can advertise you or tell you when you have a bad review.  However, there was no real work or innovation on their part.  It was all done by the press of a button” explains Deaton.

DeliveryMaxx is a Cinderella story.  Financed by both Deaton and COO & co-Founder, James Schaefer; DeliveryMaxx has fast become the talk of the digital world.  “We have created patent-pending technology that actually provides opportunities for customers to share their experiences with future potential customers.  We do this utilizing Social Media Marketing and Online Reputation working together to produce these measurable results” states Schaefer.  Other companies have tried to mimic DeliveryMaxx, but fall short of the mark because they do not have real people doing real work for their clients.  “Those companies are all automated, and fail to use simple business practices that make sense for their clients” says Schaefer.

After a 60 day beta testing in current clients; DeliveryMaxx is launching the first Mobile App of its kind allowing their clients customers to share their experience with the world immediately.  The phone app is compatible with iOS, Android, and soon the Windows phones.  In addition to the phone app; DeliveryMaxx also includes an Online Review program that helps customers give reviews to all of the major social media sites.  “Not only do we build great original content for dealerships, help them obtain online reviews; but we also monitor the review sites and help respond.  This has worked very well for our automotive dealerships, but we are finding that almost any company who depends on online reviews is able to utilize our services” comments Deaton.

The app can be downloaded by anyone, but will only be able to be utilized by DeliveryMaxx customers.

“DeliveryMaxx was created methodically filling in all of the gaps that dealerships were unable, or did not know how to fill to complete the circle of attracting a new customer, providing great service or products, and having them share their experience immediately with friends and family” explains James Schaefer, thus providing automotive dealerships and other organizations with a unique ability to increase CSI Scores, Sales, Customer Loyalty, Service Revenue, Online Reputation, Search Engine Optimization, and Branding.

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.  

Clients of DeliveryMaxx include automotive dealerships, hotels, surgeons, insurance agencies, marketing agencies, educational institutes, non-profits, sports teams, attorneys, employment agencies, and politicians.  

For additional information about the company or its products and services, visit www.deliverymaxx.com.


Wednesday, June 19, 2013

Huffines Chevrolet Plano shares story through Digital Media

After 85 years of success, and thousands of happy customers in the Dallas Fort Worth area; the Huffines story will be shared by DeliveryMaxx’s digital platform.

On May 5, 1924 Huffines Motor Company opened for business in downtown Denton. J.L. Huffines, Sr. founded the company on two principles which are still the benchmark for all decisions made at the dealerships – treat the customer the way they want to be treated and support the community.

Mr. Huffines always believed that when he sold someone a vehicle he had made a friend. Passed from father to son, to grandson, Mr. Huffines' philosophy has formed the solid foundation on which every Huffines dealerships are grounded, small town friendliness and a strong commitment to please each and every customer.

Through all of this, Huffines had been satisfying customers – many who still shop at Huffines today. The fact that grandchildren and great grandchildren of original customers still shopping at Huffines 85 years later certainly proves the success of their commitment to customer satisfaction.

Today, the Huffines Motor Company has grown to nine auto dealerships in Plano, Denton, Lewisville, and McKinney and has over 800 team members to better serve all their customers automotive needs.  The dealer franchises include Chevrolet, Subaru, Dodge, Jeep, RAM, KIA, and Hyundai.  All of the dealerships include the latest most advanced cars, trucks, and suvs as well as a plethora of pre-owned vehicles.

Ray Huffines, is the dealer principal for the Huffines Auto Dealerships and is guiding the dealerships selling more than 13,000 new and used vehicles a year, still embracing an 88-year-old mission—to treat customers’ right and support the communities in which the Huffines’ dealerships operate.

“The Huffines family has always said if we treat someone how they want to be treated and support the community as well as take care of your employees, success will take care of itself” states Mr. Huffines.

The Huffines Auto Dealerships have been honored with the Consumer’s Choice Award for Auto Dealership Group of the Year for 2008, 2009, 2010, and 2011. The Dallas Morning News recognized with its Top 100 Places to Work for 2011 Award and the Neighbors Choice ‘Go’ section, Best Auto Dealership and Best Auto Repair Facility Award. The dealerships have also been recognized by the DFW Community Newspapers for the Best New Dealerships, Best Pre-owned Dealerships, and Best Repair Facilities Awards. In addition, the Huffines Auto Dealerships have also earned GM’s Mark of Excellence and Standards for Excellence awards, the Chrysler Five Star and Customer Care Standards awards, the Hyundai Board of Excellence Award, KIA’s Dealer Excellence Program Award, and Subaru’s Stellar Performance Award.

“DeliveryMaxx is honored to provide our services for such a great organization like the Huffines Motor Company.  As a kid growing up in Denton, I always knew the Huffines name and I am proud to say that my grandfather, my parents and I have been customers of the dealership” states James Schaefer, Chief Operating Officer of DeliveryMaxx.  “The Huffines name is synonymous with the automotive industry in North Texas.  They have a great story to tell, and we are excited to help them share this wonderful story with the internet community.”

Huffines Chevrolet Plano is located at 1001 Coit Rd in Plano, Texas.  More information can be found by visiting www.huffineschevyplano.com or by calling 972.867.4000.  “We welcome everyone to come see what it is like to be treated how you want to be treated” says, Lee Ingrahm, General Manager of Huffines Chevrolet Plano.


Wednesday, June 12, 2013

Britain Chevrolet Cadillac Selects DeliveryMaxx to Share their Story

When North and East Texas customers choose a dealership that truly cares about their customers they choose Britain Chevrolet Cadillac.  What the customer finds is that they are treated like family and truly appreciated for patronizing the dealership.

Byron Britain, owner of Britain Chevrolet Cadillac and his wife Misty can be seen at the dealership daily.  Byron is personally involved in each sale, and wants the opportunity to create customers for life. He knows what it takes to create happy customers, and build strong relationships.  “It’s not about the fancy building, but the characters of people who are the building that makes Britain Chevrolet Cadillac special” states, Britain.  Byron Britain not only practices what he says, but he also walks the talk.  The Britain’s have a strong tight family; they are people of unwavering faith, and employ outstanding like-minded individuals.

“DeliveryMaxx is proud to partner with Britain Chevrolet Cadillac.  Meeting the Britain’s and their team let me see their vision.  That vision is what every business should strive for.  I am really looking forward to working with the dealership to help share their story” says, James Schaefer, Chief Operating Officer of DeliveryMaxx.

The bar has been raised for customer service.  Customers of Britain Chevrolet Cadillac will be able to search through an extensive selection of new and pre-owned vehicles.  They will be able to get a price quote without all of the haggling that goes on at other dealerships.  The friendly, professional staff will exceed every expectation that a car buyer desires.

“We focus on the little things to provide a high quality buying experience to all of our customers. Our highest priority is our customer, and we do whatever it takes to exceed their expectations.  It does not matter if you buy a car, truck, suv, Chevy, or Cadillac.  All of our customers are treated with the respect they deserve” states Brian Heiser, General Manager of Britain Chevrolet Cadillac.

Recently Cadillac was at the top of the list receiving awards from independent reviewers as the “Top Connected Car of 2012”, “Top Gadgets of CES 2012”, and the “Editor’s Choice Award” from AutoBlog.  The New Year is sure to be one of the most talked about in the automotive world, and Britain Chevrolet Cadillac has the determination to provide personal customer service to all of their clients.

DeliveryMaxx has been retained by Britain Chevrolet Cadillac to help the dealership raise the bar even higher for the automotive industry providing digital marketing solutions and customer loyalty and retention programs.  “We chose DeliveryMaxx to help share our customers’ great experiences because they reflect the same high quality standards that our dealership embodies” says Heiser.

“Having a dealership like Britain Chevrolet Cadillac in our client family is a strong testament to our services.  Britain Chevrolet Cadillac provides a level of service to their clients that is unprecedented in today’s economic climate” says, Josh Deaton, CEO of DeliveryMaxx.

Britain Chevrolet Cadillac is located at 4715 Wesley Street in Greenville, Texas.  For more information visit www.britainchevy.com or contact their friendly associates at 903.450.4216.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patent pending programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

For more information about DeliveryMaxx visit www.deliverymaxx.com.

Friday, September 14, 2012

The Right Tools for the Job: Internet Technology in the Service Drive

There are many generations of vehicle owners pulling into dealership service drives across the nation.  Furthermore, they can be driving anything from a late model relic to the latest in automotive wonderment.  You pick the letter in the alphabet to define the generation...Boomers, Gen-X, Gen-Y, Millennium-Gen.  That's a lot!

As a service professional, it's your job to pick up your customer's highest expectations and maximizing profits per repair order.  Oh yeah, did I mention you've got to do all that AND get high CSI scores?  A circus juggler might come to mind as you try to wrap your head around it all.  But let me highlight the concept of Effective Communication.  Without a doubt, effective communication between you and your customer is the single most critical aspect of your success, your business, your R.O. averages, and your CSI scores...PERIOD.  Are you still using the telephone to do that?  Let me expand that thouught just a bit.

Deliverymaxx-csi_scores-automotive-customer-service-phone-sales

I have a Time Magazine from April 1993.  The cover reads, 'The Info Superhighway' (Time Magazine: April 12, 1993 / Vol. 141 No. 15/ www.time.com/web ).  There is a page after page of concepts pertaining to internet technology in the future.  It was all so foreign to the average consumer that it seemed like science fiction.  However, now, looking back on all of that in the rear-view mirror, it's like "(yawn)...what's your point?"

The point is this, when that article came out I was writing service for one of the largest Honda dealers in Portland, Oregon.  The computer at my write-up station had a green-screen for crying-out-loud!  The most sophisticated car in the suite of automobiles available to our customer had 24 on-board computers, very few people had a personal computer at home, cell phones were flip-phones that made phone calls...that's it, and Data, he wass a character on Star Trek: The Next Generation.  Nevertheless, the basic elements of service consulting in the dealership service drive haven't changed that much over the last 20+ years.  The tools for communication have.

Data-star-trek-deliverymaxx-communication-customer-service-automotive

The basic tenants of added-value customer service are still the same: courtesy, cleanliness, promptness, professionalism, product knowledge, effective communication, active delivery...all the same.  Yet the products are more sophisticated and so are your service customers.  My boss at that Honda store summed up customer perception like this, he said, "if you're customer has to call you before you contact them by the end of the day then you've lost their perception of a high standard of customer service."  Are you still using the telephone to do all of that?

Deliverymaxx-customer-service-satisfaction-automotive-dealerships-marketing

I like to get out into dealerships and talk with the pros working on the front lines of service consulting. In fact, the other day I was at Southwest KIA of Rockwall in Rockwall, Texas talking to a few of the writers in that store. It’s a new store with an exciting suite of products. The service area and write-up area are clean and very modern-looking. It’s a really nice store. They have a consultant named Kevin Leary who’s been writing service since 1979. Do you think he’s seen some changes?! Needless to say, Leary is a valuable asset just by his years of experience alone. I was talking to him about some of the modern technology they are using in their service drive. Leary says “We’re reaching our service customers in ways we’ve never dreamed of before.” By that he’s referring to internet technology via emails and social media like Facebook and Twitter as well as texts and data sharing on customer’s smartphones. Leary also utilizes powerful write-up tools like remote pads to do the customer write-up at the car. The remote table also allows him to pull up vehicle and customer history, previous service recommendations, current service recommendations, and any current recall information from the manufacturer for that customer’s vehicle. John Monigold, also a service consultant at Southwest KIA of Rockwall, has developed an email template to interact with his Generation-Y service customers after they’ve visited him. John says he uses modern internet technology to cultivate a high volume of highly favorable CSI review responses by his younger, tech-savvy customers. Leary concedes that he prefers the telephone to do most of his consulting and communication but, he realizes the power and value in internet technology, especially with the younger generations of car owners. Regardless, it is easy to understand why Southwest KIA of Rockwall’s service department has earned the highest CSI averages in their district. Great job!
 
Another service pro I talked to is Richard Ancheta at David McDavid Lincoln in Plano, Texas. With 11 years of experience, Ancheta is the highest producing Assistant Service Manager in the service drive at the Plano store. He also uses email, texts, and data sharing with his service customers as a form of effective communication. He conveys estimates, pricing, progress reports as well as up-to-date warranty and recall information to his customers throughout the day. Like Kevin Leary, Ancheta says that “At the end of the day, there’s nothing more solid than a verbal conversation with your customer…” but the internet and technology via social media and smartphone technology make him vastly more effective in conveying the perception of the highest standards of customer service to his service customers. So, are you still using the telephone to do all of that?

Isn’t amazing how quickly technology in automobiles change? Earlier in this article, I mentioned that in 1993 a “high-end” car had about 24 processors on-board. Since then that number has more than doubled. All of those processors are synched with control sensors and monitors; it is a marvel indeed, the cars we drive today. So why would any service consultant in the modern dealership not want to employ all of the benefits of modern technology to communicate with their customers?  These customers who are likely to be tech-savvy, and at the very least, as sophisticated as the cars they drive. According to Kevin Leary, “It’s important to keep technology fresh and updated.” In other words, is your service customer’s perception of your operation up-to-date and modern, or is it lacking?  Updated, modern technology is often a large expense for dealerships, but that cost is a small price to pay when compared to the loss of customers, revenue, and low CSI in its absence.  Perhaps perception can be improved by a service consultant simply asking their customer which method of communication they prefer, “Email, text, phone calls, or smoke-signals.” Regardless, effective communication is at the forefront of every service transaction, and crucial to the success of your service business. And so, if you are a service professional working in the modern dealership today, are you still using the telephone to do all of that?

Automotive-changes-adapt-deliverymaxx-best_vendor-customer-service-marketing

DeliveryMaxx in the Automotive Industry Leader in helping dealerships with customer loyalty, increasing CSI Scores, higher SEO value, published positive reviews, strategic social media marketing, additional fixed operations revenue, more sales, and repeat and referral business.  Our company was founded by “Car Guys”, and we make it a practice to hire the top talent that has automotive dealership experience.  Craig Rodenmayer, the author of this article, has spent years working service in the automotive industry.  His experience allows us to provide programs that are advantageous for fixed operations.

Deliverymaxx_customers_for_life_increase_automotive_sales_csi_scores