Showing posts with label customer engagement. Show all posts
Showing posts with label customer engagement. Show all posts

Wednesday, May 27, 2020

Fight or Flight in the Year 2020


Every young boy who played or who has attempted to play sports knows what it means to either “Fight or Flight” all too well.  At first glance, one might think the cause of the dilemma the player would be a game situation, but most of the time it was in the locker room.  There would inevitably be a situation presented that the player would have to make a choice to stand up for what he felt was right or back down and try to deescalate the situation.  “Fight or Flight”.

Today, business owners are faced with a variety of situations that have or will trigger the release of hormones that will prepare them to either face the continuous threats or try to move to safety.  In the past, our ancient ancestors faced dangers in their environment.  They could either fight or flee.  Sun Tzu, the legendary Chinese military strategist from 5th Century BC would use both options as a strategy in his well-read book, “The Art of War”.



Instead of facing enemies armed with weapons determine to take your life, in business, we are faced with challenges that try to alter our path.  My home state of Texas is facing an unemployment rate of 12.8% which is the worst on record.  The closest past unemployment rate was 9.2% back in November of 1986 during the last big oil bust.  Every state in the Union has been hit hard.  Nevada, for example, has registered an unemployment rate exceeding 28% which is the highest in the nation due in large part to its reliance on tourism and hospitality.  The overall unemployment number is at 38.6 million at the time of this blog with an average of 2 million new filings a week.  To understand how big this number is, 38.6 million is greater than the combined population of 21 states.

Mainstream news media that continues to scare uninformed citizens by distorting the truth, power hungry politicians (although a few have changed their stance because of the unrest of their voters) and opportunist who continue to profit off of a pandemic that has a 99.9% recovery rate (much better than the seasonal flu) have become a business owners’ nemesis.  The so-called stimulus meant to assist businesses to keep their doors open while we “flattened the curve” and ease the burden for hospitals; instead lined the pockets of political operatives and their interest.  These enemies of the people have and continue to threaten the lives of millions minimalizing the crisis by flippantly calling it “The New Normal”.

So we are faced with a choice.  Fight or Flight.  There will be casualties in this civil war.  Currently, as we are experiencing The 2nd Great Depression in the year 2020, we will see deaths from suicide and stress related illness.  We will see families destroyed through divorce, child and spousal abuse.  Crime rate will be much more than a neighbor reporting another neighbor for not “Social Distancing”.  Alcohol and drug abuse will rise.  The Government of the People will give way to the Powerful Elite.  The top .05% of wage earners will increase while over 95% of the population will soon learn why deflation is not what economist want to see.

History has shown civilizations having mass exodus from countries such as Ireland, Sweden, Germany and most recent, Mexico and Honduras.  Can you imagine Americans running for the boarder to the North or even the South?  Our other option is to stay and fight.

Necessity is the mother of invention.  To survive, businesses must understand the fears of their employees and potential customers.  Although the threat of the seasonal virus has been proven to have been overhyped and the response to the threat has been catastrophic to tens of millions; business have to adapt to the current battleground.  Investment in PPE products and having a digital strategy will be crucial to stay alive.  Staying transparent and forming alliances between competition and your own employees will forge a stronger bond allowing you to operate at a point of strength versus weakness.  New opportunities will emerge and appear before you as you survey the ever-changing economic landscape.  You will have battle scars, but if you stay the course you will come out victorious.  God Speed to all of you!

Take control of your own destiny and do not rely on the humanity of corporations or the effectiveness of a bloated government.  We are not in this together… yet we could be by choosing not to listen to those that say we are. We can stop succumbing to the fearmongering and support each other in our own communities. 

DeliveryMaxx is a small business that takes pride in helping other small businesses succeed in an increasingly digital world.  That was our mission prior to this outbreak which has now shown it is more important than ever.  If you need help navigating a transition to becoming more active on social media, building an e-commerce website, or post-sale communication with your clients we are here to help.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention. See how we have helped clients in multiple industries across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more as we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to your audience.  www.deliverymaxx.com or give us a call at 888-936-6299 today or watch the DeliveryMaxx Introduction Video!


Wednesday, August 28, 2013

New Website for DeliveryMaxx displays Capabilities for Social Media & Online Reputation Management

DeliveryMaxx is pleased to announce the new design reflecting the global image, branding, and complete capabilities for Social Media Marketing, Online Reputation Management, Search Engine Optimization, Customer Loyalty & Retention, and Search Engine Marketing.  The DeliveryMaxx website has the same domain, www.deliverymaxx.com but a brand new easy to navigate style.

Originally, DeliveryMaxx was founded on keeping automotive customers for life and provided a strategic follow-up program for auto dealer’s customers.  Today, DeliveryMaxx is quickly becoming Social Media’s answer to Customer Engagement and Online Reputation.  DeliveryMaxx is able to take any companies customer and create “Digital Mouthpiece” advertising to thousands of potential customers.  For example, this means that if an automotive dealership or any other type of business sells a product or a service; DeliveryMaxx has a strategic plan of action that will use the customers’ great experience to advertise to all of their friends and family.

Josh Deaton, Chief Executive Officer & co-Founder states, "At DeliveryMaxx, we've long been at the forefront of digital innovation for the automotive industry.  We have created a patent pending digital solution for companies to truly separate themselves from the competition.”

It seems that today, everyone is talking about Social Media.  However, when you engage in the conversation few companies, even marketers get it right.  Internet users have the ability to block out unwanted messages.  If a person sees someone wearing a tee-shirt with a unicorn on it that they want they go home and use Google to search for the shirt specifically.  That person will not click on the Google advertisement at the top selling non-unicorn tee-shirts, they will continue to search for a company that has the item they’re looking for, and even if 100 companies carry the shirt, the one that gets the sale is the one that promoted their product correctly.  DeliveryMaxx’s experts takes your content and promotes it in ways that it will help people find exactly what they’re looking for, exactly when they’re looking for it.  Trying to force someone to buy something they don’t have any interest in ever purchasing doesn’t work on today’s online consumers.

According to the Integer Group there are 2,314 tweets sent out every single second, so how can you stand out among the chaos?  DeliveryMaxx improves the quality of your content to be more consistent across your social channels and designing content to go viral and help grow your social reach.  We can turn you into the brand or business that people genuinely want to follow and read content from on a daily basis.

Another misconception in the digital world is the use of Online Reputation Management.  Many marketers believe that a review is all that is involved in helping a company build their online reputation.  The term Customer is misleading, you may think you’ve already won their business, but it’s easy to forget that the key word in “social media” is “social,” and you’re customers have A LOT of access to your potential future customers.  Even the shyest person behaves charismatically on social media, particularly about their experiences with brands and businesses.  It is important to think of your social media audiences as potential future customers and referrers of future customers.  If you have 1,000,000 happy customers, and one angry one, odds are your Google Review Page will have one angry review on it.  DeliveryMaxx uses custom built applications that give you and your customers the tools necessary for your happy customers to use their voice online as well.  Through our unique review sites you can encourage your customers to write about their good experience by handing them a keyboard while on site and their glowing recommendations will be visible to the world before they even walk out of your door with a smile on their face.  In addition to gaining reviews, DeliveryMaxx is able to market these testimonials on other picture, blogging, and video sites for each client.

James Schaefer, Chief Operating Officer & co-Founder, said: "This is a time of extraordinary innovation, growth and opportunity for DeliveryMaxx and we are fully embracing a digital future. With clients across the United States and a staff of full-time developers and programmers, DeliveryMaxx has become a 24/7 source of news, public relations and customer engagement for businesses who have a product or service and utilize the internet to help market to potential customers.”

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.

Clients of DeliveryMaxx include automotive dealerships, hotels, surgeons, insurance agencies, marketing agencies, educational institutes, non-profits, sports teams, attorneys, employment agencies, and politicians.

For additional information about the company or its products and services, visit www.deliverymaxx.com.