Every young boy who played or who has attempted to play sports
knows what it means to either “Fight or Flight” all too well. At first glance, one might think the cause of
the dilemma the player would be a game situation, but most of the time it was
in the locker room. There would
inevitably be a situation presented that the player would have to make a choice
to stand up for what he felt was right or back down and try to deescalate the
situation. “Fight or Flight”.
Today, business owners are faced with a variety of
situations that have or will trigger the release of hormones that will prepare
them to either face the continuous threats or try to move to safety. In the past, our ancient ancestors faced
dangers in their environment. They could
either fight or flee. Sun Tzu, the
legendary Chinese military strategist from 5th Century BC would use
both options as a strategy in his well-read book, “The Art of War”.
Instead of facing enemies armed with weapons determine to
take your life, in business, we are faced with challenges that try to alter our
path. My home state of Texas is facing
an unemployment rate of 12.8% which is the worst on record. The closest past unemployment rate was 9.2%
back in November of 1986 during the last big oil bust. Every state in the Union has been hit
hard. Nevada, for example, has
registered an unemployment rate exceeding 28% which is the highest in the nation
due in large part to its reliance on tourism and hospitality. The overall unemployment number is at 38.6
million at the time of this blog with an average of 2 million new filings a
week. To understand how big this number
is, 38.6 million is greater than the combined population of 21 states.
Mainstream news media that continues to scare uninformed
citizens by distorting the truth, power hungry politicians (although a few have
changed their stance because of the unrest of their voters) and opportunist who
continue to profit off of a pandemic that has a 99.9% recovery rate (much
better than the seasonal flu) have become a business owners’ nemesis. The so-called stimulus meant to assist
businesses to keep their doors open while we “flattened the curve” and ease the
burden for hospitals; instead lined the pockets of political operatives and
their interest. These enemies of the
people have and continue to threaten the lives of millions minimalizing the
crisis by flippantly calling it “The New Normal”.
So we are faced with a choice. Fight or Flight. There will be casualties in this civil
war. Currently, as we are experiencing
The 2nd Great Depression in the year 2020, we will see deaths from
suicide and stress related illness. We
will see families destroyed through divorce, child and spousal abuse. Crime rate will be much more than a neighbor
reporting another neighbor for not “Social Distancing”. Alcohol and drug abuse will rise. The Government of the People will give way to
the Powerful Elite. The top .05% of wage
earners will increase while over 95% of the population will soon learn why
deflation is not what economist want to see.
History has shown civilizations having mass exodus from
countries such as Ireland, Sweden, Germany and most recent, Mexico and
Honduras. Can you imagine Americans
running for the boarder to the North or even the South? Our other option is to stay and fight.
Necessity is the mother of invention. To survive, businesses must understand the
fears of their employees and potential customers. Although the threat of the seasonal virus has
been proven to have been overhyped and the response to the threat has been
catastrophic to tens of millions; business have to adapt to the current
battleground. Investment in PPE products and having a digital
strategy will be crucial to stay alive.
Staying transparent and forming alliances between competition and your
own employees will forge a stronger bond allowing you to operate at a point of
strength versus weakness. New
opportunities will emerge and appear before you as you survey the ever-changing
economic landscape. You will have battle
scars, but if you stay the course you will come out victorious. God Speed to all of you!
Take control of your
own destiny and do not rely on the humanity of corporations or the effectiveness
of a bloated government. We are not in
this together… yet we could be by choosing not to listen to those that say we
are. We can stop succumbing to the fearmongering and support each other in our
own communities.
DeliveryMaxx is a small business that takes pride in
helping other small businesses succeed in an increasingly digital world. That was our mission prior to this outbreak
which has now shown it is more important than ever. If you need help navigating a transition to becoming
more active on social media, building an e-commerce website, or post-sale
communication with your clients we are here to help. Our clients experience positive Online Reputation, stronger SEO, concise
content management, increase in
social media engagement and advertisement and higher customer retention. See
how we have helped clients in multiple industries across the country such as
Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service
Industry, Sports Teams, Non-Profit Organizations and more as we utilize our
Patent-Pending Program to develop a digital strategy that will meet the needs
of sales, service and messaging to your audience. www.deliverymaxx.com or give us a call at 888-936-6299 today
or watch the DeliveryMaxx Introduction
Video!
