Tuesday, April 14, 2020

How Business Will Change Post COVID-19


Businesses large and small are facing an array of challenges amid a global pandemic which is forcing business to quickly adapt to a new normal.  Unfortunately, many businesses, especially smaller local establishments are behind the curve and do not have the tools they need to operate during this time and are relegated to waiting for normalcy to return.
However, will normal routines truly return?  Prior to the spread of COVID-19, the future looked very bright for local, independent businesses.  According to a survey by A.T. Kearney, 81% of Generation Z preferred shopping in stores, and 73% of them liked to discover new products at retail locations.  Over half of this key demographic enjoyed visiting brick-and-mortar stores in order to disconnect from an increasingly digital world.

Sadly, because of the global pandemic the preference of young Americans to shop local is in severe jeopardy.  People quickly form habits, and do not easily break from them.  Currently the habits being formed during mandated lockdowns are those of shopping online and visiting big box stores.  As society weathers this storm, the harsh reality is that even after lockdowns and restrictions are lifted, the fear being sown of close contact will not leave anytime soon.  With health experts suggesting eradicating social customs such as shaking hands and limiting social interaction even after the pandemic passes, our sense of normal is unlikely to return soon, if ever.

How will local stores and services survive in a post-corona world?  Thankfully, it is not impossible.  Companies must become more active on social media in order to share their message, promote services, and remind buyers why they love to shop locally.  Online reviews are more important than ever, responses show your potential customers that you are actively involved in engaging with the community.  And creating websites that allow customers to buy your products and services online or arrange for curbside pick-ups is a crucial step your business needs to take.  Not only will this allow you to operate now, but still cater to those customers who will be practicing social distancing for the foreseeable future.  Digital follow-up with your customers keeps your business at the front of their minds, as opposed to larger retail services that they are turning to now, breaking these habits from being formed.

Many local businesses practice the things above by employing someone either part-time or full-time, or spending a large amount of their own time to do so, and many local businesses simply cannot afford to do this.  That’s where DeliveryMaxx comes in, for a fraction of the cost you can achieve all the things you need to do to adapt to a “new normal”.  At DeliveryMaxx, our program is completely customized specifically for your business.  Our support staff is available 24/7, and our passion is helping local businesses be successful.  Visit www.deliverymaxx.com or call 888-936-6299 for more information, and together lets shop, live, and support local. 

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