Businesses large and small are facing an array of challenges
amid a global pandemic which is forcing business to quickly adapt to a new
normal. Unfortunately, many businesses,
especially smaller local establishments are behind the curve and do not have
the tools they need to operate during this time and are relegated to waiting
for normalcy to return.
However, will normal routines truly return? Prior to the spread of COVID-19, the future
looked very bright for local, independent businesses. According to a survey by A.T. Kearney, 81% of
Generation Z preferred shopping in stores, and 73% of them liked to discover
new products at retail locations. Over
half of this key demographic enjoyed visiting brick-and-mortar stores in order
to disconnect from an increasingly digital world.
Sadly, because of the global pandemic the preference of
young Americans to shop local is in severe jeopardy. People quickly form habits, and do not easily
break from them. Currently the habits
being formed during mandated lockdowns are those of shopping online and
visiting big box stores. As society
weathers this storm, the harsh reality is that even after lockdowns and
restrictions are lifted, the fear being sown of close contact will not leave
anytime soon. With health experts
suggesting eradicating social customs such as shaking hands and limiting social
interaction even after the pandemic passes, our sense of normal is unlikely to
return soon, if ever.
How will local stores and services survive in a post-corona
world? Thankfully, it is not
impossible. Companies must become more
active on social media in order to share their message, promote services, and
remind buyers why they love to shop locally.
Online reviews are more important than ever, responses show your
potential customers that you are actively involved in engaging with the
community. And creating websites that
allow customers to buy your products and services online or arrange for
curbside pick-ups is a crucial step your business needs to take. Not only will this allow you to operate now,
but still cater to those customers who will be practicing social distancing for
the foreseeable future. Digital
follow-up with your customers keeps your business at the front of their minds,
as opposed to larger retail services that they are turning to now, breaking
these habits from being formed.
Many local businesses practice the things above by employing
someone either part-time or full-time, or spending a large amount of their own
time to do so, and many local businesses simply cannot afford to do this. That’s where DeliveryMaxx comes in, for a fraction
of the cost you can achieve all the things you need to do to adapt to a
“new normal”. At DeliveryMaxx, our
program is completely customized specifically for your business. Our support staff is available 24/7, and our
passion is helping local businesses be successful. Visit www.deliverymaxx.com
or call 888-936-6299 for more information, and together lets shop, live,
and support local.
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