Controlling your Message gains Trust with Customers

When it comes to an online digital strategy, businesses must make sure their message is concise and supportive of their narrative.  If a business provides a great product or service, there should be several pieces to their online digital media strategy that supports these claims:

Blogs- These are written pieces that have the ability to educate the consumer with facts and supporting documents.  Great stories on how the product or service is being used can validate these assertions.  It is also important to insert current events into these blogs.  Letting the public know that you know what is going on in the world is important.

·         Reviews- Many companies talk about getting a “lot of stars”, but reviews are so much more than that.  The goal is to have customers mention the product/service, why they visited your business and who specifically helped them.  Have you ever notices negative reviews state all of these things, but positive reviews might be a one word or one sentence on why they are happy?  Businesses should make it available and easy for their happy customers to be able to share their complete experience with the world on multiple platforms.  Video Testimonies should also be part of every businesses digital media strategy.  If we can see a customer truly happy, then it is more believable.  If you are a business that still pays for “Fake Reviews” customers can see through this.  Number one, those reviews are not being looked at by the average customer and number two, if you are spending that much time on “Fake Reviews” your business will never achieve maximum profitability.

·         Daily Post- There must be a method behind your post.  Are the post engaging to customers?  Do they create an emotion that can create a call to action?  If you are paying a company to put the same post on your sites as every other one of their clients sites than you are not understanding how daily post work.  In addition, you should be putting daily post on all of your social media sites to make sure you are optimizing the opportunity to reach additional customers.

·         Video Messaging- There is nothing better than a candid video that talks about your business or the service you provide.  The most searched videos are “How to Videos”.  Everyone utilizes the internet to find information.  If you want people to search your business, you better have the information they are looking for.

·         Automated Follow Up- Customer Retention is easier than finding new customers.  Your digital strategy should have a consistent approach to letting the customer know you care.  This should also be in a digital format to allow your customer to easily share the information with all of their friends and family.

·         Website- When it comes to E-commerce, businesses must understand their website is their digital Brick and Mortal Location.  Their contact information should be very easy to find as well as information on their products or services.  Their site must be optimized, but that means all of their social media sites should drive traffic back to their website.  A business website should also have information that shows why their customers should utilize their business with supporting information.  However, this supporting information should not make it where a customer would leave their site and go to a competitor’s site one button click away.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

Every Business should take a look at the messaging that is going on with the Coronavirus.  Businesses can learn from their mistakes and actually improve how they can talk to their customers if and when we resume back to normal. 

Much of the population has been scared into locking themselves in their houses and not going out into public.  Of course we know this isn’t entirely true because Big Box Stores are still open, the military continues to be active, Government at the National, State and Local level are completely operational, and it seems that there are more “Essential Businesses” like the McDonald’s Drive Thru Worker, Braum’s Ice Cream Scooper, Arts and Crafts Store that provides yarn to crochet, Home Depot and Lowes will still give you advice on how to build a fence and of course any place that sells toilet paper.

Our government’s message on how deadly this virus is seems to be moving all over the spectrum.  Remember, the famous Epidemiologist, Neil Ferguson who boldly predicted that the United States would achieve 2.2 million deaths in a very short amount of time only later changing the claims as drastically lower because over 85% who get the virus show no or very mild symptoms?  This was the same chart that everyone said we must balance the curve…whatever that truly means.  Of course the premise of the whole scare was that 100% of the world’s population would become infected with the virus and with a little research one would find that this has never happened in the history of the world.

How about Dr. Anthony S. Fauci, director of the National Institute of Allergy and Infectious Diseases, who told others there are too many variables at play in the pandemic to make the models reliable: “I’ve looked at all the models. I’ve spent a lot of time on the models. They don’t tell you anything. You can’t really rely upon models.”  The same day, we were introduced to Jeffrey Shaman, a Columbia University epidemiologist whose models were cited by the White House, said his own work on the pandemic doesn’t go far enough into the future to make predictions akin to the White House fatality forecast.  “We don’t have a sense of what’s going on in the here and now, and we don’t know what people will do in the future,” he said. “We don’t know if the virus is seasonal, as well.”

CBS News even admitted airing footage of an overwhelmed Italian hospital while reporting on the coronavirus outbreak in New York City (included a short clip from the Sky News video in a segment about the outbreak of COVID-19 in New York City, which the outlet calls "America's Epicenter")  in order to continue to promote fear and uncertainty.  The CDC, WHO and United States Medical Examiners are counting any death such as heart disease, suicide or other causes of death of a person who has symptoms of the Coronavirus as COVID-19 Related Deaths.  Although very misleading, ultimately this will continue to add to mistrust of the media.

Messages like these have produced panic in our society and are continuing to hurt the economy because of so much misinformation that is being presented to the public.  These are great lessons to learn as we try to navigate around uncertain times.  As a business, you can continue to make sure your message is clear, concise and accurate.  Having a digital strategy will allow you to gain potential customers trust and increase customer satisfaction and loyalty.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

DeliveryMaxx is not saying this virus is not serious and our company adheres to the CDC guidelines doing our part to keep people safe.  However, we are concerned with the future of our country and feel that current government regulations is not the answer to handling this crisis.  We want everyone to stay safe as well as every business to be able to continue to contribute to what has made our country so great.  We will do everything in our power to help out any business or entity to continue to bring in revenue because we know you are providing opportunities for all of your employees.