Monday, April 6, 2020

What do you do when everything crashes around you?


Adversity brings out the best, but also brings out the worst in people.  This is the same for businesses as well.  Sometimes being prepared does not mean obstacles won’t happen.  As a matter of fact, if you have been in business for any length of time you have major developments that cause adversity quite often.



DeliveryMaxx is no different.  We started our company in 2008 which at the time was the worst recession in US history since the 1929 stock market crash.  The company was developed with a great idea to help clients improve their customer retention and satisfaction by reminding them of their happy moment during the buying process.  DeliveryMaxx had created new technology that utilized a special Kodak Camera that was able to label images using unique identifiers that would be sent through a portal allowing us to deliver marketing and advertising material to our clients’ customers within days of the sale or service performed.  By 2010, Kodak announced they were going out of business and DeliveryMaxx had to adapt.  In addition, online reviews and social media marketing was becoming the norm.  Out of necessity new DeliveryMaxx innovation was born.  Quickly adapting to the change of marketing landscape we found a way to help companies compete in the new digital arena that included Online Reputation, Social Media Marketing and Engagement, Content Management, Search Engine Optimization while still focusing on customer satisfaction.  After 10 million lines of code, over one million dollars in research and development; DeliveryMaxx was able to create a patent-pending digital media strategy for any business that needs maximum exposure on the internet in order to sell products or advertise their services gaining more reach than ever before.

Now, in the year 2020, all businesses are facing the fight of their life.  Whether one believes the Coronavirus threat warrants government intervention and shutdown of business or thinks that it is a Chinese virus developed to destroy the United States’ economy; it is and will have a drastic effect on millions of people’s lives.  The numbers that were originally reported by the World Health Organization as well as Centers of Disease and Control will not be met thankfully; however, businesses are entering their third week of nationwide quarantine measures and will have a very tough time keeping their doors open.  Enter the government’s massive pork filled special interest stimulus package of 2.2 trillion dollars and some businesses will be able to limp through a minimized slowdown.  Unfortunately, the people will be burdened with this debt to pay back and the economy will reflect these choices down the road. 


As the initial shock of good people debating whether lives of the elderly and those with underlying health conditions were more important than the lives of tens of millions that will be faced with unemployment, health issues, child abuse, increase crime, marital conflict, and potential death (suicide, murder, health) if we enter into the 2nd Great Depression; we are now hearing and seeing reports that this might be something other than just a virus.

There are theories showing that it is a Democrat strategy even supported by some Republicans to rid the country of Donald Trump as President of the United States.  You can even start to see political operatives on both side trying to blame each other on why the medical field was ill equipped (even though the Doctors have lined their pockets through Insurance and Pharmaceutical Drug Makers) to handle cases of people who will get sick from a virus that will come back every season since there will never be a cure for it.  Other stories are coming out that China with the help of traitorous greedy anti-Americans to help create and spread this virus in hopes to bring down our economy ultimately creating a rebellion or civil war in our country.  This has always been a strategy starting back when Chairman Mao Zedong, an ideologically Marxist/Leninist was the founding father of the People’s Republic of China from its establishment in 1949 until his death in 1976.  In addition to killing close to 80 million of his own people through starvation, persecution, prison labor and mass executions; his modern enemy was the United States.  His predecessors have continued adverse policy towards the United States and many plots to this point have been foiled by our intelligence community to keep the balance of both world powers.

Therefore businesses have to look at the world around them and make plans or adjust to a changing environment.  Although many people have flippantly said that this shutdown will only last a couple of weeks and maybe a couple of months thinking that businesses can just pick up where they left off like this was a long overdue vacation; entrepreneurs will have to have a concise plan of action and it must include a robust digital media marketing strategy that allows their customers to positively influence others helping create a demand for their product or services. 

Digital Advertising is less expensive than traditional advertisement, but it has to be done right.  Every site has to be optimized and a complete understanding of each platform’s audience must be known.  There has to be a balance of daily post with branding and testimonies from clients.  There also has to be informational blogs and educational videos that show you are an expert in your field.  DeliveryMaxx makes this happen on a consistent basis meeting all of your needs in the digital world giving you a stronger reach on the internet allowing you to focus on what you do the best.

No matter the cause of the virus, how serious or not or if someone is behind a terrorist act, businesses will have to be vigilant to survive while the world seems to be crashing around them.

When it comes to an online digital strategy, businesses must make sure their message is concise and supportive of their narrative.  If a business provides a great product or service, there should be several pieces to their online digital media strategy that supports these claims: Blogs, Reviews, Daily Post, Video Messaging, Automated Follow-Up and Website.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!




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