Showing posts with label Automotive Dealership. Show all posts
Showing posts with label Automotive Dealership. Show all posts

Wednesday, January 30, 2013


Rapidly Expanding Provider Customer Loyalty and Retention Services, DeliveryMaxx utilizes modern innovations, and new marketing techniques to deliver strongest client acquisition and retaining program in the automotive industry.

DeliveryMaxx, a leading provider of automotive customer loyalty and retention programs utilizing social media marketing and online reputation management techniques, announced patent pending processes for  certain new and useful improvements in “System and Method for Customer Relationship Management and Marketing,” set forth in a Patent application for Letters Patent of the United States.

DeliveryMaxx, headquartered in Rockwall, TX, offers its Images of Success and DigitalMaxx Solutions which combines Search Engine Optimization (SEO), Online Reputation Management (ORM), Social Media Marketing (SMM), and Local Search Engine Optimization (LSEO) into a total customer care program that encourages and allows the consumer to share their great experience promoting the automotive dealership through the World Wide Web.  As a testament to its design, development, support and implementation process, DeliveryMaxx’s programs and services have been retained by many leading automotive dealership groups as well as other industries such as hotel, employment, and insurance around the United States.

“Many companies have tried to do what DeliveryMaxx has been able to create and develop, but they fail because they have taken shortcuts.  Ultimately these companies hurt the dealership, and do not provide the service the automotive industry needs” states Josh Deaton, CEO and co-founder.  Instead of an automotive dealership having to go to five different vendors to provide social media marketing, online reputation management, search engine optimization, local search engine optimization, and a customer loyalty program; DeliveryMaxx combines all of these programs into a complete program that will help dealerships “Win Customers for Life”.

“DeliveryMaxx was created methodically filling in all of the gaps that dealerships were unable, or did not know how to fill to complete the circle of attracting a new customer, providing great service or products, and having them share their experience immediately with friends and family” explains James Schaefer, COO and co-founder thus providing automotive dealerships and other organizations with a unique ability to increase CSI Scores, Sales, Customer Loyalty, Service Revenue, Online Reputation, Search Engine Optimization, and Branding.


DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.  For additional information about the company or its products and services, please visit .

Thursday, January 3, 2013

DeliveryMaxx performs behind the scenes helping make a wish come true

It is not all of the time that a company will step up, and give time and financial assistance to help others.  As a matter of fact, most large companies make the news because of corporate greed or embezzlement.

However, on January 2nd, 2013 DeliveryMaxx helped one of its clients, Dodge City of McKinney support the Make-A-Wish foundation of North Texas raise more than $25,000 to help grant a wish to two children.

The 2013 Wish-A-Thon sponsored by Dodge City of McKinney was a new all-day charitable event hosted by Dallas Cowboys great, "The Original 88", Drew Pearson. The public was invited to join Dodge City of McKinney and guest as they break a YouTube record by broadcasting the longest YouTube Live event ever while filming for FOX Sports Southwest.

The sole purpose of the Make-A-Wish Foundation® of North Texas is to grant the wishes of children with life-threatening medical conditions, in order to enrich the human experience with hope, strength and joy.  The foundation wants to provide children with the hope for better times, the strength for the tough times and the joy to experience the present. "Our goal was simple," stated Jim Proctor of Dodge City of McKinney. "We wanted to raise enough money to grant not just one, but several wishes for 2013".

The event had many stars that helped celebrate the event.  DeliveryMaxx helped publicize the event and then enjoyed rubbing elbows with the celebrities who participated.

Drew Pearson, of The Drew Pearson Show “More Than Just Sports” hosted the Wish-A-Thon for Dodge City of McKinney.  He spent the day interviewing guest and filming the show for Fox Sports Southwest.

Pearson fist bumps DeliveryMaxx Chief Operating Officer, James Schaefer

1987 Heisman Trophy Winner Tim Brown was also a guest at the celebration.  Brown talked about his playing days at Woodrow Wilson High School in Dallas, the year he became the first wide receiver to win the Heisman trophy, and his NFL playing days with the Los Angeles/Oakland Raiders.  He established himself as one of the NFL’s most prolific wide receivers and is now the general manager of the professional indoor football league team, Texas Revolution, which plays at Allen City Convention Center.

CEO of DeliveryMaxx Josh Deaton with Tim Brown while Schaefer and Dodge City of McKinney’s Jim Proctor join the picture

Current Texas Wesleyan University Head Baseball Coach and former pitcher of the Texas Rangers made an appearance talking about the success of his baseball club.

Jeffcoat is well known as one of the most influential coaches in the country recruiting top talent in college baseball, and preparing the athletes for what it takes to make it to the professional level.

Under Jeffcoat's guidance, Texas Wesleyan has become one of the premier baseball programs in the NAIA. His teams have appeared in the Red River Athletic Conference Championship game in five of the last eight seasons, winning the title in 2007 and 2010.  In four of the last seven seasons, his teams have finished no worse than third in the Region and reached the finals of the NAIA National Championship Opening Round twice.  Jeffcoat has produced 58 All-Conference selections and four All-Americans.

Coach Mike Jeffcoat (middle) breaks the bad news to Deaton & Schaefer that their playing days are over

Beauty, Mayra Leal is a Latina artist of Mexican and San Salvadorian descent, born in Houston, Texas was included in the all-star lineup.  The University of Houston graduate has discovered a passion for film and is garnering the attention of veteran movie producers, directors, and an emerging loyal fan-base.

Actress Mayra Leal chose Deaton over Schaefer to be in the picture with her

Mandy Williams, better known as “Black” of the sister duo “Red” (Tina Pennington) and “Black”.  Black is all business.   By the time she was 21 she had an Economic degree from Wilkes College (now Wilkes University) in Pennsylvania and an M.B.A. in International Finance from New York University and the London Graduate School of Business. After a short time in New Orleans, she moved to Houston during the oil boom of the 70's. She survived – no, she flourished – during the ups and downs of the oil and gas industry, and managed to retire from corporate life before she was 40. No longer with a day job when she married her second husband, her life didn't provide enough excitement and challenge. She began racing cars, first Porsches and then Ferraris, and became the first woman to race the road course at Indianapolis. She has been involved with The Make-A-Wish Foundation for over 20 years and has raised over $1 million. Black, the ultimate pragmatic, still lives in Houston where she approaches everything with high-speed intensity and determination.

Williams has co-authored two books What I Learned About Life When My Husband got Fired, and The Book Club Approach To Personal Finance and Life 101.

Schaefer, Tina Pennington, Mandy Williams, and Deaton discuss why there are not more pictures in the book

Kevin Craig Brooks a former professional American football defensive end in the National Football League. He was selected by the Dallas Cowboys in the 1st round (17th overall) of the 1985 NFL Draft.

After graduating from Detroit's Mackenzie High School in 1981, Brooks starred as a 6'6", 273 lbs. defensive end at the University of Michigan. Brooks played in six NFL seasons from 1985-1990 for the Cowboys and the Detroit Lions.  Kevin is still a Texas resident. He currently does public speaking, and is also an Athletic Liaison for his own company Brooks Athletics.

Damien Robinson is a former safety of the NFL. He played for the Tampa Bay Buccaneers, New York Jets, and Seattle Seahawks. He attended college at the University of Iowa.

During the 2000 NFL season, Robinson was one of the league's leading Free Safeties with 6 interceptions and 11 passes.

Both men joined the Wish-A-Thon celebration at Dodge City of McKinney.

NFL Stars Damien Robinson & Kevin Brooks show Schaefer & Deaton they still have a strong grip

“This event was so much fun to be a part of, and really puts priorities in perspective” says James Schaefer Chief Operating Officer of DeliveryMaxx.  CEO, Josh Deaton added, “To see the community come together for a great cause and make a little boys dream come true is a reward in itself.”

Great companies and great people join together for an important event.  Changing people’s lives for the better makes everyone smile.

Thursday, November 8, 2012

DeliveryMaxx Goes Prime Time Media

“With our partnership with DeliveryMaxx, we are able to help our clients engage with their customers like never before" states, Rod Hunter, President/CEO of PTMG.

Nov 08, 2012 -

Primetime Media Group has partnered with DeliveryMaxx to provide digital solutions and social media marketing for their clients. Prime Time Media Group, a full service ad agency uniquely leverages traditional media, digital content, technology platforms and connected devices to deliver engaging branded/company experiences across all marketing mediums.

“With our partnership with DeliveryMaxx, we are able to help our clients engage with their customers like never before. DeliveryMaxx is very innovative they've discovered how to utilize social media marketing, online reputation management, search engine optimization, along with customer loyalty and retention, all combined into one process that allows companies to truly dominate their market” states, Rod Hunter, President/CEO of PTMG.


Companies truly want to keep customers for life, but in today’s market, customers have more choices than ever. The biggest problem is being able to talk to potential buyers and tell them your story. With DeliveryMaxx’s innovative processes and patented "Images of Success program," companies have the opportunity to turn a one-time customer into a virtual walking billboard, advertising the great experience that was delivered. Key results are increased repeat sales and referrals, strong branding, dominant web presence, published positive online reviews, greater customer satisfaction, and additional revenue opportunities.

Prime Time Media Group is all about the total customer experience focusing on how their client’s audience experiences their brand as they transition from inquisitive prospects to loyal, repeat customers. Prime Time Media Group solutions have been designed to deliver content wherever the audience lives, both at work and in home environments. “The synergy between our two companies will provide exceptional service to clients creating a marketing strategy that will help keep their customers for life” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention. They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Tuesday, November 6, 2012

Dodge City of McKinney Teams up with DeliveryMaxx

Dodge City of McKinney Teams up with DeliveryMaxx
to Share a Story of Commitment to Service

"The dealership (Dodge City of McKinney) makes me feel like I am visiting my favorite uncle” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Nov 06, 2012 -

Dodge City of McKinney ( just north of Dallas, Texas selected DeliveryMaxx to share its message to the world about how they are providing consumers with a series of revamped cars and trucks that are truly second to none and customer service that will make you feel like family.

Not only does Dodge City carry an outstanding line of vehicles, but their primary concern is the satisfaction of their customers and well-being of their customers.

“When our customer and their family drive from our dealership in their new purchased vehicle, we think about where they will travel. We want to make sure that every vehicle we sell is the right vehicle for our family of customers” states Jim Proctor, General Manager of Dodge City of McKinney.

DeliveryMaxx will help Dodge City communicate with their customers to assure the most pleasant buying experience in the Dallas area. “Recently, I read how Dodge City of McKinney will grant the first wish for the North Texas Chapter of Make-A-Wish Foundation in 2013, and I thought to myself this would be a great company to partner with because they truly care about their community. This also transcends to the way they treat every visitor at the dealership. The dealership makes me feel like I am visiting my favorite uncle” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.

Dodge City of McKinney is located at 700 S. Central Expressway, McKinney, Texas. The dealership is a major supporter in the Dallas/Ft. Worth community. Their sales staff has many years of experience satisfying their customers’ needs, and their service center is complete with highly trained technicians.

DeliveryMaxx provides a total automotive dealership care program providing their clients with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention strategically initiated to achieve real measurable results. DeliveryMaxx utilizes their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.


Tuesday, September 18, 2012

ClubMaxx - Automotive Employee Retention Program

ClubMaxx - An exclusive program designed by DeliveryMaxx that rewards your sales team for their job well done. Once you are a DeliveryMaxx, Images of Success customer, your sales team can choose to join ClubMaxx.

This program motivates your sales team to higher performance levels, promoting increased sales and 100% compliance in the vehicle delivery application.

At no cost to the dealership or the salesperson, points are accumulated each time a sale is made and awarded to the individual sales person. The sales person can redeem their points for merchandise rewards by signing onto the ClubMaxx web site, at, registering and becoming an exclusive member.

Tuesday, September 11, 2012

Cultivating Success in Your Automotive Dealership

Before we can discuss success we have to define success.  Too often, I travel to businesses especially automotive dealerships and am disappointed that success eludes their dealership.  After spending a few hours talking with staff members from various departments the same element is usually missing from the formula of “success”.

These dealerships have poor employee retention.  The employees feel overworked, and underpaid.  Morale is at an all-time low, and loyalty to the company is non-existent.  Even worse, is that nobody seems to have the answer as to how to turn the organization around.

I also travel to great companies, and have been afforded the opportunity to learn from great business and political leaders.  A common trait that all great businesses and leaders have is that they are able to motivate teams to strive and accomplish goals which have been established.  For more information on Leaders and Leadership visit: Automotive Leadership at its Finest

Definition of Success

Success is reading a desired result or organizational desired end-point in some sort of assumed development.

Now that you have read the definition, why do we have successful dealerships, and failing dealerships?  Why do we have successful employees, and unsuccessful employees?  Utilizing the assumption that nobody wants to fail, I will discuss the missing ingredient failing dealerships all have in common.  In addition to providing the “secret sauce of success”, I will first dispel myths of achieving success in the dealership.  Once this is explained, we will then establish a plan to help you cultivate success in your automotive dealership.

Myths for Achieving Success

        I.            You must manage, develop, invent, or implement an entirely new concept to achieve success.  It is true that we read, hear, and use new concepts.  Yes, it is popular to sensationalize famous entrepreneurs because they were the first to practice their craft.  However, most successful organizations are successful because they utilize sound business practices and common sense.  Henry Ford did not invent the automobile.  He learned how to make it more affordable by using efficient production methods to create success for Ford Motor Company.

      II.            To achieve success, you must not deviate from your plan.  Challenges and obstacles are a fact of business, and ultimately organizational success.  Every great war the United States has participated in there were battles that were lost.  This adversity is great for success because without failure, mistakes, or checked egos learning would not be able to take place.  The proper statement would be to not to lose focus of your goal.

    III.            Success is the calculation of Risk/Reward.  Great leaders of successful organizations are very calculated.  They seem like they are the best or most lucky gamblers, but this is not entirely true.  A successful organization or successful leader stacks the deck in their favor.  They play with their own marked cards.  They identify the outcome before the action takes place.  That’s right, they have researched and methodically identified the desired result and understand how to overcome challenges before they happen.

    IV.            An organization is successful because of their leader.  A leader will receive many accolades when they have achieved the goals of the organization as well as criticism when results are missed.  Just pay attention to the CEO at the end of each quarter for publically traded companies.  Successful organizations require great leaders, but true successful organizations have countless number of supporters.  Have you ever heard that there is no “I” in “TEAM”?

      V.            Success is all work and no play.  Organizations that do not have team members who are having fun will fail.  Sure, there should be rules and procedures created to combat chaos.  However, an unmotivated employee will be a short sided employee.

    VI.            The definition of the organizations success is defined by leadership.  Unless you are not dependent on anyone’s responsibilities then you will be sadly mistaken to buy into this myth.  A successful organization depends on the weakest link in the company.

  VII.            If your organization looks successful then it will be successful.  We have all heard that if you “dress for success” you will achieve it.  However, there is another saying that “it is better to be considered a fool then to open your mouth and remove all doubt.”  Would anybody think the Big Mac was any good without the secret sauce?  KFC’s chicken would be like everyone else’s if Colonel Sanders didn’t mix the right ingredients.  The same is true for your organization.  You can have a beautiful state-of-the-art dealership, and not be able to sell a vehicle.

VIII.            Successful organizations make everyone happy.  Success can never be satisfied; it always craves more.  Successful organizations are always striving for more success, and once they stop their competition will pass them.

Cultivating success in the dealership

If you have spent any time in the automotive industry you have probably been part of several organizations.  Many sales, service, and finance personnel tend to change organizations more often than they visit the dentist and some change at the same frequency as they get their haircut. By reading this piece, you are either validating yourself because you are running a successful dealership or you are looking for ways to improve.

 The “secret sauce” to cultivating success in the dealership is to identify the desired end result and proper motivation helping others reach those goals.

Steps to Cultivating Success in the Dealership

1.       Identify, understand, respect, and explain the cross-functional dynamics of the dealership.  The reason this is the first step listed is because most individuals reading this are charged with changing the culture or outcome of the dealership.  The dealership is made up of Service, Sales, Finance, Operations, Marketing, Maintenance, Logistics, Advertising, Information Technology, Human Resource, Business Development, Vendor Relations, and Accounting.  Without the needs of each department being met the dealership will not maximize its fullest potential of success.  Most dealerships that perform poorly have management that fails to respect the functions of each of these departments.  This translates into poor management, and breeds a culture of distrust, apathy, and isolationist departmental attitudes.  For example, if a dealerships IT Department (In most cases the IT Guy) doesn’t understand the necessity of faster internet speed for the Finance Department then customer service can suffer ultimately hurting potential revenue for the dealership.  During any new hire, the goals of the organization and orientation of each department is essential for cultivating success in the dealership.  A sad fact is that most managers in the dealership completely understand the dynamics of each department, and why those departments are needed for the overall goal of the dealership.

2.       Establish, and communicate clear measurable goals, both short-term & long-term, for each department and the organization in its entirety.  A dealership that has established these goals early in its infancy is more likely to be successful than a dealership that has to change due to lack of results.  However, most dealerships have not realized their full potential and change management to move closer to the desired outcome.  Therefore this is the second step to cultivating success in the dealership.  If leadership accepts step number one then step number two is very easy to accomplish.  However, there are a few key points when trying to accomplish step number two.

First, establish a clear measurable short-term goal for each department.  A short-term goal can be managed and measured by a superior allowing the subordinate to plan accordingly to meeting these established goals.  Short-term for senior management (Owner/Operator, CEO, CFO, CMO, COO, GM, etc.) is quarterly and short-term for middle management (GSM, Accounts Receivable, Accounts Payable, Service Director, Marketing Director, Business Development, HR Director, etc.) is monthly while frontline managers (Sales Manager, Service Manager, Advertising Director, etc.) have weekly short-term goals.  Frontline Employees (Sales, Service, Maintenance, etc.) should have daily short-term goals.

In addition to short-term goals for each department, establish the measureable result of a short-term goal for the entire organization and communicate the effectiveness of each department’s importance in reaching the goal.

Second, identify clear measurable long-term goals.  These are goals that have been extrapolated from a combination of meeting short-term goals.  For example, a short-term goal for the CFO may be to find $30,000 a quarter in savings for a dealership.  The long-term goal would extrapolate into $ 120,000 measured at the end of the fiscal year.

Using the example of a long-term goal for the CFO is sure to communicate the effects and importance of reaching this goal throughout all departments.  Identify why saving $120,000 a year in current expenses will help each department.  Establish a cross-talking culture with all departments.

3.       Establish complete “buy-in” and clear reasonable expectations.  Teamwork is not always about building a consensus.  The success of the company does depend on building a great team, but a leader sets the direction and the team needs to be able to effectively work together to accomplish the objective.  If you have strong communication explaining the importance of the goal, and how everyone is needed to reach these goals then managing these expectations will be easier.  It will also be easier to “coach-up” or “coach-out” an employee that will not “buy-in” to the organizational goals.  Be sure to establish clear reasonable expectations.  If expectations are set too low, the company will never have the opportunity to reach complete success, and if they are too high failure will become the norm.

4.       Motivate, celebrate, and communicate reaching the goals.  I could write an entire blog about motivation.  Proper motivation is key or the “secret sauce” for cultivating success.  Some are motivated financially and others are motivated by more responsibility.  Really, it comes down to how the employee feels their contribution is valued within the organization.  This step requires managers to manage.  They must always inspect what they expect.  However, good coaching is vital to success.  When celebrating the successes the cake should fit the goal.  You do not reward a salesman the top parking spot for being the top salesman of the week.  However, this might be a great reward for the month.

5.       Create vendor partners.  You rely on vendors to provide you with particular service or products.  Educate the vendors about the goals of your organization, and expect them to adhere to step number three.  A good vendor truly cares about the success of your organization because without your organization winning they should not win either.  Therefore, they are your employees and have a responsibility to help your dealership reach their goals.

6.       Empower and hold accountable a culture of success.  Foster great ideas with your employees and vendors.  However, expect a plan of action and provide the support for the great ideas.  In the end, measure these results and hold the champion accountable for the innovative idea.

7.       Set customers’ expectations from the start.  The customer is not always right.  If they were, then every company would be out of business.  Running a dealership at the whim of the customer will never lead to profits.  However, the customer is always the customer and the goal is to win those Customers for Life!  It is important to understand, listen, and empathize to see things from their point of view.  If the expectations are firmly set from the start they will be satisfied at the end.  Build a strong customer loyalty & retention program.

8.       Let the world know that you are a successful dealership.  Today, if you are not utilizing social media, you are missing over 75% of the market.  This is where all of the eyes are.  Online Reputation is important to your dealership because that is where everyone is talking about your industry.  Social Media Marketing is where you can reach your potential customers or employees.  If you are not established correctly on the internet through Search Engine Optimization then people will not be able to find you.

If cultivating success were easy, then all dealerships would be successful.  It is no different than raising a child or building a house.  You have to have a strong foundation, and continue to maintain it. 

DeliveryMaxx, the industry leader in Automotive Social Media Marketing (SMM) has perfected the science of maximizing the exposure for automotive dealers on the Internet. Utilizing our proprietary software and years of expertise, we can increase your market share and brand exposure through portals such as Facebook, Twitter, LinkedIn, YouTube, Flickr and more. We have revolutionized Search Engine Optimization (SEO), Local Search Engine Optimization (LSEO) and Online Reputation Management (ORM).

 In today’s marketplace it is vital to have command over your public Brand Image while acquiring and retaining customers. DeliveryMaxx helps you dominate the World Wide Web utilizing your customers as Social Media Billboards which increases your brand share as well as turning a “one-time customer” into a "Customer For Life".


Saturday, September 1, 2012

Automotive Service to Sales...Seamlessness...Really

From time to time, we will have members of the DeliveryMaxx family share their experiences from the automotive industry with you.  We hope you enjoyed this read from Craig Rodenmayer, DeliveryMaxx’s Customer Service Professional.

 In the 16 years I worked in the automotive industry as a service writer, consultant, and assistant service manager on the dealership level, I faced many opportunities and challenges. However, the greatest of those challenges and opportunities continually focused on how to retain my client base and represent the dealership well to my customers in order to achieve and maintain a high level of CSI and repeat business. That was the crux of what I learned in those 16 years. 

 During my tenure, car dealerships began to develop a focus on “seamlessness” between the front end of the store and the back end, or fixed operations of the service and parts departments. There were, in essence, two franchises under one roof operating out of step, often in competition with one another. The disjointed nature of these two competing entities worked to the detriment of the dealerships client base because the customers of that dealership were becoming lost to the schizophrenic nature of the messages they received either at the point of purchase or at the point of service. There was a lack of dialogue or familiarity between the sales staff and service staff which created a lack of trust or loyalty with the customers on both ends resulting in a loss of repeat sales and returning service customers. Worst of all, this lack of trust was being expressed through the customer’s word of mouth and CSI reviews to the dealership. Disaster! 

 What I learned in my time writing service, and what I began to understand of human nature, is that people want a friend they can trust when it comes to their automobile purchase or service. They want experts who will lead them down the path with integrity and sincerity. They don’t want to be “sold” on something they don’t want, don’t need, nor can they afford. So, my approach to the concept of seamlessness became communication and knowledge of what the other half of the dealership was doing. Likewise, I developed relationships within the sales staff so that I could better serve my customers and the dealership as a whole. The better I understood the sales end of the car business, then the better I could assist my service customers in making wise decisions about a car they own that may be, for a lack of a better term, a “money pit” if they continue to dump money into it to fix it. I and my customers needed friends in the sales department.

 I never cared much for the notion of a “bird dog” fee for flipping a service customer to a specific sales person; to me that seemed more like a scheme. Of course I wanted to be well compensated for my efforts, but more than that I wanted to make sure my customer was being treated with the same level of integrity and honesty that I provided in my relationship with them. After all, a car purchase usually takes place within the confines of a day; a service customer however, is won over months and years! Therefore, it was imperative that any customer of mine was treated with the highest level of care by the sales staff. What is more, I didn’t want to develop a “racket” with just one sales person who would pay me to flip my customer. No, keep your bird dog fees and spread the love. My desire was to work as a team, seamlessly taking care of our most valuable asset, the customer. If we won the trust of our customer, we earned a customer for life. 

 And so now, with the ubiquitous internet and social media, it is even more imperative to take the concept of seamlessness to task within the automotive dealership. There should be absolutely no gap or perception of a void to the customer between the point of sale and the point of service. Furthermore, the client base of the dealership, both young and old, have become more sophisticated and educated in the process of car buying and automotive service. Dealerships owe it to themselves to cross train and educate both the sales staff and service staff in an effort to better enhance the dealership’s customer retention, online reputation, brand reputation, and CSI reviews. It is in our nature to want to trust and that is the key to winning customers for life; loyalty is the point of becoming truly seamless. Really. 

DeliveryMaxx was founded on the principles of creating a more efficient method for successfully completing the sale at the point of delivery.  We have developed a system that effectively increases the positive experience of buying a new vehicle, accurately tracks the process, and generates increased customer retention.  The net result to our dealer network is increased sales, residual profits, web domination through social media marketing, strong SEO value and Locals, Published Positive Reviews and a Customer Loyalty Program that assures “Keeping the Customer for Life.

Our founders have over 60 years of experience in Automotive Sales, Management, Fixed Operations, Corporate, Marketing, and Customer Support ensuring a complete understanding of the sales process and the knowledge to help you grow your customer base.  We understand how hard it is to win a customer, and DeliveryMaxx arms you with the tools necessary to build continuous, strong relationships with your customers and retain them for generations to come.

Tuesday, August 14, 2012

How do you FIND the RIGHT Vendor Partner for YOUR DEALERSHIP?

Let’s face it…You do not have time to do everything the dealership needs to succeed.  That is why America and the Free Enterprise system are so great.  Automotive dealerships provide jobs for many people, and help jump start the economy by providing transportation allowing individuals to get to their jobs.  Thus, increasing spending which helps all businesses.  Just ask my daughter who has convinced her mother she needs a whole new wardrobe for back to school.  (She is going into 4th grade, and acts like she is starting a new job.)

Dealership managers do not have time to create nor truly manage necessary applications that will provide strong online reputation management, high value search engine optimization, accurate locals’ optimization, complete and total web domination, strategic social media marketing, and a customer loyalty program that will increase fixed operation revenue, sales, repeat, and referral business.  Sure, dealerships can do all of these things, but they cannot do them completely and correctly without overspending on the necessary personnel or flawless processes that will automate the program without compromising the personal attention that is needed to turn “one-time customers” into “Life-time Customers”.

Before you say to yourself, this is another self-promoting advertising piece for a company that wants my business I implore you to continue reading the blog.  (Don’t get me wrong, I write these pieces to help you, but also to show you that my company will help you make more money.  I do want your business, and relish the opportunity to build your dealership into a powerhouse that you desire.)

As a business owner, I like to have complete control over everything I provide for my customers.  However, at times it makes sense for me to turn to a vendor to provide excellent services for my clients.  For example, our company provides follow up cards such as birthday, holiday, thank you, and anniversary cards for dealership clients as a part of our customer loyalty program.  We do not print these cards because the cost would be enormous, and quite frankly, I do not want to be in the business of printing cards.  I leave that to an expert printing company that will pass the savings of their bulk printing business to me, so I can pass those same savings to my dealership clients.

We solely focus on what we are experts at.  

We focus on providing our dealership clients a program and service that will satisfy every department’s needed participation in customer satisfaction which in return will bring back your customers year after year. 

DeliveryMaxx has developed a program from a dealerships perspective.  We have done this because over 95% of our employees have spent some part of their careers in the automotive industry, and mostly at the dealership level.  That’s right, our employees have sold cars, worked the desk, penciled deals, closed the gates, ported cars, bought and sold at the auction, and gone bell to bell weeks at a time.  Our employees have been General Managers, Internet Directors, Sales Managers, Managing Partners, Marketing Directors, Business Development Managers, Human Resource Directors, Service Advisors & Managers, Trainers, and Sales People participating in the automotive industry. 



DeliveryMaxx was founded by “Car Guys”, creating a more efficient method for successfully completing the sale at the point of delivery.  We have developed a system that effectively increases the positive experience of buying a new vehicle, accurately tracks the process, and generates increased customer retention.  We do this utilizing modern innovations and traditional techniques.  The net result to our dealership family is Increased Sales both repeat, referrals, & new business, Higher CSI Scores, Complete and Total Web Domination of Branding, Real Published Positive Reviews, Additional Revenue for Fixed Operations, and a follow-up data base that assures “Keeping the Customer for Life.”


So how do you find the right vendor partner for your dealership?  We know!  We have been there!  You do not want to have to interview another vendor or listen to another vendor tell you how great their product or service is.  You do not want to listen to a vendor tell you how they will revolutionize the automotive industry.  You have heard it all before, and need to focus on your sales staff and advertising budget.  You need to make sure you have enough inventory, and a plan to move it quickly so you can do the same process all over again in four more days.  Your time is better spent looking at reports, and trying to identify the reason your CSI score dropped two tenths of a percentage point.  You are too busy to see a new vendor!  However, be careful.  Being too busy today, may free you up in the future because you were told in the form of a box sitting on your desk with your awards, family pictures, and a plaque with a quote defining success by Vince Lombardi that your services are no longer valued at this dealership.  Are you missing good partners that can make your life easier and less stressful?  The answer is simple, and can be explained like a potential vehicle sale.  Everyone who walks on the lot is a potential sale.  Not only are they a potential sale, they have a friend who has the same credit as them, and will be looking to purchase a vehicle soon.  The same goes for the vendor.  The vendor would not be on your lot if they did not have something that your dealership has or needs to increase business.  You just have to have a process that will help you identify quickly if you need to enter into serious discussions with this vendor.

Let’s look at why you would not look at a vendor.  You may know some of these guys I am talking about.


1. Your dealership cannot improve anymore and know everything there is to know about the automotive world.  This type of manager, I cannot help.  They wake up in the morning, and thinks that they could leave the bathroom door open because the whole house will smell like roses when they leave.  It’s OK if you work for this manager.  He is in his late 50’s, and will have a heart attack pretty soon.  Unfortunately, the turnover rate at this dealership is high because his employees are being stifled and cannot grow to their full potential.  Just hope he drops before you get canned for his ego.

2. You are satisfied with your vendor because you have used them at another dealership and they were easy to work with there.  This makes complete sense, right?  If you were making great bonuses at your past dealership, why would you leave?  If that vendor is not constantly improving the way they do business then they have fallen behind the times.  If you do not like change, then you should not be in the automotive industry.

3. You do not have time to listen to another sales pitch because you are too busy.  Come on now.  You have to eat sometime.  Have the vendor take you to breakfast, lunch, or dinner and listen to their idea.  You might even be able to require your current vendor to adopt best practices that you liked from the vendor that bought you a meal.

Now that we have established that you should listen to new ideas, this is What you should look for in a Vendor.


1. Will the vendor provide a service that will improve your business?  In short, will your dealership be able to provide better service, achieve its marketing goals, or sell more cars because of the vendor?

2. Does the vendor make you sign a long term contract?  Anything other than a 30 day contract is long term.  At DeliveryMaxx, we believe our services should speak for themselves.  If we are not accomplishing point number one then we should be fired.  A long term contract only means security and complacent service for the vendor.

3. Are you getting a fair price for the services provided?  Price is not the end all, but it is very important.  There are some vendors that have a low price, but that usually means they are doing things that you can do yourself with the personnel or programs you already have.  Take the time to do the math.  Look in detail at the program and see what it would cost to develop the applications or programs and hire personnel to implement the program.  If you cannot do the service at a high quality and less expensive then you should look at using a vendor.  Will the price fluctuate with your business?  Why should you have to pay for a service if your business is not improving?  If your dealership is hurting, so should your vendors.

4. Can the vendor provide multiple services that will help you manage more effectively?  This point you have to be very careful when evaluating a vendor’s service.  A common practice is to “take a hit or bath on certain aspects of the program, and then overcharge on other parts of the program.  Evaluate every part of the program, and see if the value is there.  If not, negotiate.

5. Does the vendor practice what they preach?  If a vendor is trying to sell you on Search Engine Optimization or Branding, then shouldn’t they be strong in those areas as well?

6. Who are the vendor’s employees?  Do they truly understand what your business does, and what it needs?  You can spot these vendors when you talk about your business.  A good vendor has a passion about the automotive industry, and truly cares about how your dealership is doing.  I feel this makes a great partner.

7. Is your vendor easily accessible?  If you needed to contact your vendor after 9 PM can you?  Customer service is lacking in every business.  You should never settle for this in life, much less your own business.

8. Do you understand how your vendor makes money?  They are taking your money.  Shouldn’t you know if they are running their business properly, so you are not adversely affected by their decisions?

9. Have they provided you with referrals?  Many vendors do not want you to contact their clients because their clients may not have something great to say about them.  Take the time to research the vendor, so you do not spend good money after bad.  The market will dictate strong companies that can stand the test of times.

10. Biggest is not always the best.  Don’t get caught up into the hype of the bigger the vendor is the better they are.  It is simple.  If a vendor is huge and does not have the employees to support your dealership then they cannot give you the service they desire.  Ask them what their role-out plan is.  You want to make sure you continue to get personalized service.  You should always feel like you are their only client.

DeliveryMaxx practices each of these points when we hire a vendor for our company, or when we provide our services to our dealership network.  It would be crazy for me to write this article if we didn’t.  When our CEO, Josh Deaton & myself, James Schaefer started this company, we started it out of necessity.  We identified that the automotive dealerships lacked our type of services both in programs and value.  We were serious about helping dealerships turn “one-time customers” into “Life-Time Customers”.  After strong research, strategic planning, software developing, and putting together the right team, DeliveryMaxx was created.  Our results speak for themselves, and dealerships are happy to speak for us. 


DeliveryMaxx is one of the fastest growing companies in the automotive industry, and has a plan to continue to make each of our clients feel like they are our only client.  For more information, visit us at

We look forward to speaking to you in the near future, and want to see you at the top!



Wednesday, July 18, 2012

Can Facebook & Social Media Help GM Sell More Vehicles

On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook.  (For the entire blog visit: )  My position then as it is now is that GM and many automotive dealerships are not utilizing Social Media Marketing correctly in particular Facebook.

In my youth, I lived in a small country town in Texas for a few years.  Often, I would hear the expression, “you can put lipstick on a pig, but it is still a pig…”Decisions regarding advertising by GM look like they are changing, but marketing strategy looks to be the same when you wipe away the “lipstick”.


Often, I quote Albert Einstein’s definition of insanity which is “doing the same action continuously and expecting different results.”


Companies have two schools of thought as to whether it’s worth the investment for paid advertising on Facebook or bypass it and continue using their business fan page which doesn’t cost anything to use instead.  This blog is not entertaining this debate; it is stating that to take part in this particular debate would be the wrong battle to fight altogether.

Advertising 101 says that the more eyes that view your product will give you the exposure to help you sell your product.  It is a law of numbers.  Marketing 101 tells us that the best message that resonates with your audience will help you sell more of your product.  When GM spends hundreds of thousands of dollars in their next advertising & marketing retreat developing the direction of their message, I can’t help to think about how the answer is right in front of their nose.

Advertising 101

Let’s discuss Advertising 101 first.  The more eyes that view your product will give you the exposure to help you sell your product.  Taking this principle to the core- Facebook has over 900 million active users.  Facebook is the world’s largest URL.  Facebook has captured over 75% of Social Media Users.  Your read this correctly.  FACEBOOK is NOT the ONLY GAME in TOWN!  Business must utilize Social Networking sites to market to their potential consumers.  GM needs to develop a strategy that encompasses all of the market.  Most companies try a shot gun approach without truly diving into the analytics of consumer behavior within the confines of Social Networking Sites.  Web 2.0 will allow companies to create a strategy that will weave throughout the web to reach your desired audience.  The key is to create a net large enough that will reach all of your potential consumers.

Marketing 101

Now for the Marketing 101 discussion, I am not going to pretend to have all of the answers for every company’s needed message that they should deliver to the audience.  However, I will stick to the basics.  If a company has a good product or service, a fair price, and exceptional customer care then their brand and reputation will fly through the air like a Michigan cold front in October. The consumer will be the companies best (or worst if one of the three business principles are not met) marketer.

Business 101

Assuming a company has a good product or service, fair price, and exceptional customer care it is necessary to combined Advertising and Marketing like peanut butter and jelly into a strategy that will create the unique taste the consumer is looking for.  Companies need to look at creating a forum (see advertising 101) for their consumer (see marketing 101) to share the benefits and advantages of their product or service.


Key results for automotive dealerships (but you can replace automotive dealerships with any type of company) include strong CSI scores, increased sales, repeat business, more referrals, additional fixed operation revenue, domination of the web or Search Engine Optimization (SEO) value, published positive online reviews or strong Online Reputation Management (ORM), and overall exceptional Customer Loyalty and Retention.  It is about the emotion of the sale isn’t it?  Why not take advantage of what you do the best, and have your customers work to help you sell more vehicles (or product).

About DeliveryMaxx

DeliveryMaxx understands the needs of Automotive Dealerships.  They create real customized solutions that utilize both traditional media and innovative technology that helps dealerships realize tremendous results in turning “one-time customers” into “LIFE-TIME CUSTOMERS”.

For more information, visit


Tuesday, July 17, 2012

DeliveryMaxx Helps U.S. Companies & the Economy

DeliveryMaxx prides itself on being a small business giving new opportunities to individuals who would like to make a difference in the way consumers feel about their percieved value of their purchases.

We live in a society that places value on the size of our homes, type of vehicle we use for transportation, time pieces we wear on our wrist, and the brands of suits that makes up our attire.  Americans spend more time working for these worldly possessions on average than we do with our families at home.

Thus, DeliveryMaxx was formed to help businesses, particularly the automotive industry, an opportunity to show appreciation to their consumers for making these purchases.  DeliveryMaxx creates a Social Media Marketing program (SMM) to publically thank their customers on a daily basis.  Included in this marketing program, DeliveryMaxx is able to increase Search Engine Optimization(SEO) value, Online Reputation Management (ORM), and help businesses acquire positive reviews and branding.  The end result utilizing DeliveryMaxx's Images of Success program is an increase in customer loyalty and satisfaction.  This program is truly a complete comprehensive automotive dealership consumer care program.

Founded by Josh Deaton, and James Schaefer, DeliveryMaxx has quickly become a tremendous value to the Automotive Industry utilizing a proprietary system called Images of Success that is able to advertise to the world on how dealerships treat and value their customers.  The results speak for themselves.

Dealerships reported an increase in sales, positive online reviews, higher CSI scores, additional fixed operation revenue, stronger store branding, and a dramatic increase in referrals and repeat business.

Both Mr. Deaton and Mr. Schaefer have served successfully in corporate management in years passed, but each saw a deficiency in the way consumers were acknowledged, or lack thereof, for their business.  In addition to these organizations not providing the level of customer service one should expect, employees did not feel valued throughout the organization.  Before DeliveryMaxx's first client was acquired, the founders decided on creating a best place to work.  That meant allowing employees to have flexible work schedules, and encouragement to put family and public service first.  Furthermore, DeliveryMaxx created a fair wage schedule that allows every employee to be financially rewarded as the company grows.  Each account that is added and all revenue that is earned is shared amongst all active employees.  As the company earns more, so does every employee within the DeliveryMaxx organization.  This concept has empowered every employee at DeliveryMaxx to help make decision that will better serve their clients.

For more information on DeliveryMaxx, visit:

Both Mr. Deaton, and Mr. Schaefer remain steadfast in helping the economy.  They strongly believe that small businesses have a direct effect on employment rate and consumer confidence. Consumer confidence is an economic indicator which measures the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. How confident people feel about stability of their incomes determines their spending activity and therefore serves as one of the key indicators for the overall shape of the economy. In essence, if the economy expands causing consumer confidence to be higher, consumers will be making more purchases. On the other hand, if the economy contracts or is in bad shape, confidence is lower, and consumers tend to save more and spend less. A month-to-month diminishing trend in consumer confidence suggests that in the current state of the economy most consumers have a negative outlook on their ability to find and retain good jobs.


James Schaefer & Josh Deaton have dinner with Congressman Ralph Hall to discuss the local economy and small business advantages.

Investors, manufacturers, retailers, banks and government agencies use various assessments of consumer confidence in planning their actions. The ability to predict major changes in consumer confidence allows businesses to gauge the willingness of consumers to make new purchases. As a result, businesses can adjust their operations and the government can prepare for changing tax revenue. If confidence is dropping and consumers are expected to reduce their spending, most producers will tend to reduce their production volumes accordingly. For example, if manufacturers anticipate consumers will reduce retail purchases, especially for expensive and durable goods, they will cut down their inventories in advance and may delay investing in new projects and facilities. Similarly, if banks expect consumers to decrease their spending, they will prepare for the reduction in lending activities, such as mortgage applications and credit card use. Builders will plan for the decline in home construction volumes. The government will get ready for the reduction in future tax revenues. On the other hand, if consumer confidence is improving, people are expected to increase their purchases of goods and services. In anticipation of that change, manufacturers can boost production and inventories. Employers can increase hiring rates. Builders can prepare for higher housing construction rates. Banks can plan for a rise in demand for credit products.

Government can expect improved tax revenues based on the increase in consumer spending.

How important are small businesses to the U.S. economy?

Small firms:

  • Represent 99.7 percent of all employer firms.
  • Employ about half of all private sector employees.
  • Pay more than 45 percent of total U.S. private payroll.
  • Have generated 60 to 80 percent of net new jobs annually over the last decade.
  • Create more than half of nonfarm private gross domestic product (GDP).
  • Supplied 22.8 percent of the total value of federal prime contracts in FY 2006.
  • Hire 40 percent of high tech workers (such as scientists, engineers, and computer workers).
  • Are 52 percent home-based and 2 percent franchises.
  • Made up 97 percent of all identified exporters and pro­duced 28.6 percent of the known export value in FY 2004.
  • Small innovative firms produce 13 times more patents per employee than large patenting firms, and their patents are twice as likely as large firm patents to be among the one percent most cited.

Source: U.S. Dept. of Commerce, Bureau of the Census; Advocacy-funded research by Kathryn Kobe, Economic Consulting Services, LLC, 2007, Federal

Procurement Data System ; Advocacy-funded research by CHI Research, 2003, U.S. Dept. of Labor, Bureau of Labor Statistics, Current Population

Survey; U.S. Dept. of Commerce, International Trade Administration.

How many new jobs do small firms create?

Over the past decade, small businesses created 60 to 80 percent of the net new jobs. In the most recent year with data (2004), small firms accounted or all of the net new jobs. Firms with fewer than 500 employees had a net gain of 1.86 million new jobs. Large firms with 500 or more employees lost more jobs than they created, for a net loss of 181,122 jobs.

Source: U.S. Dept. of Commerce, Bureau of the Census information on employment dynamics by firm size from 1989 to 2004 .

DeliveryMaxx pledges to conduct business ethically, provide opportunities for motivated individuals who desire to make a difference in the world, and create a great place to work.  DeliveryMaxx will continue to provide a great service to companies that wish to grow their business and increase customer satisfaction.  DeliveryMaxx desires to help improve the economy administering these sound principles.