Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Wednesday, June 15, 2016

Why Digital Media is Necessary for your Business & How to Use It

Every article or blog that has been written over the last ten years has stated that businesses must utilize social media and online reputation to improve their business!  However, as much opining which has been published, explanations as to “How to use Social Media to your advantage” have been lacking detailed substance.

By taking a simplistic approach, businesses can effectively use digital media to accomplish their goals which will allow them to increase branding, online reputation, customer engagement thus improving customer service indexes and sales.

First, a business must ask themselves what they need published on the internet about their service, products and how they conduct business on a day-to-day basis.

Every entity needs the following:

·         Videos branded with their company.  These short videos should be natural and a true reflection of the business (today’s consumer isn’t wanting to watch another commercial).  Videos should be published daily and be readily available to send to inquiring customers.  By producing short 30-45 second videos whether they are customer testimonies or “how to” videos; businesses will be adding content to the web easily available to the search engines.  Videos should not only reside on YouTube or Vine.  They should be shared throughout the companies’ digital network and the business should have multiple active digital channels to reach potential customers.  Yes!  This means publishing videos to Twitter, Google+, Facebook and others.

·         Online Reputation is anything and everything said about your business on the internet.  Yes, stars are valid and make a brief statement about the feelings of individuals’ experiences with your business.  However, the consumer also understands that there are “Fake” and unwarranted reviews which do not tell the whole story about your business.  It is important to stay vigilant on all of the Online Review Sites keeping your star rating high.  However, it is much more important to allow all of your customers or clients to be provided a forum to share in detail their experience.  There is no better way or opportunity to provide an opportunity for your customers to share their experience immediately to sure accuracy of the experience and completion of the online review.  Unfortunately, many businesses don’t have a plan or a tool that will allow them to capture a review at the time of the transaction which limits the number of positive experiences to be posted on the web.  In addition, by allowing all customers to give immediate feedback at the time of service; unhappy customers who share their thoughts will allow the company provide an expedient remedy to the issue with the ability to satisfy and win the customer for life.

·         Customer Social Media Engagement creates customer satisfaction.  Business is pretty simple.  If you provide a good product or service to your patrons; they will be happy to share with friends and family what you have done for them.  User-generated content is much more effective and important than content you share yourself.  Praise from your customers is sure to catch the eye of prospects!  The only catch is that it must be easy for them to do and there has to be a program creating the virility of the post. 

·         Search Engine Optimization is important, but should be done organically.  This means creating content on the web which sticks or resonates with the Search Engines.  The more content provided the stronger your business becomes the authority in your subject matter.  Paid Advertisement only last as long as you are the highest bidder!  Organic content last forever.

There are thousands of analyst that have stated these things that must be done to create relevancy for your business on the internet.  There are almost as many digital media companies that try to provide a quick fix for one or all of these things that businesses need to utilize when reaching their potential clients.  The facts are that these companies have not been able to create a true engaging program for their clients’ customers falling short of social media marketing and online reputation.

With its Patent-Pending Digital Marketing Solutions; DeliveryMaxx is the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!


Saturday, June 21, 2014

What Is Organic Search Engine Optimization / SEO

Reblogged

Wednesday, June 18, 2014

Is your business Social?

The world today has every business talking about Social Media, Online Reputation, Content Management and other terms which may sound Greek to the average person.  Terms that have turned that geek from your high school into today’s millionaire.  Automotive Dealerships, Churches, Attorneys, Real Estate Agents, and almost every type of business have added so-called digital media experts to their labor pool.  Sometimes starting salaries in upwards of $60,000 to $90,000 have been awarded to twenty-year-old-something wonder kids.  Unfortunately, the results have not always been favorable and many of these companies are no better off than when they first started entering the digital highway.

First things first!  Every business should have a plan.  This is where most companies fail when trying to play in the digital playground.  It starts and ends with leadership.  Many company leaders are very good at what they do, but they do not know how to promote their business digitally.  It’s not because the leader isn’t smart enough.  It’s because they are afraid to learn digital.  These are the leaders that say, “I don’t use Facebook, or know what a Tweet is.”  That doesn’t mean their potential customers are not congregating here, and it certainly doesn’t mean to act like an ostrich burying your head in hopes that the situation will change.  Embrace technology, and have your management team embrace it too.  You don’t have to be an expert, but you do have to use common sense.  Now, I know that isn’t you so keep reading along.

In days passed, leaders understood demographics of who listened to what on the radio (before Satellite), what shows were popular on cable television (before TIVO & DVR), how many newspapers were in circulation (when newspapers still existed), and what highways had the most traffic (Flying cars are on the way, we hope).  The internet isn’t any different.  These same potential customers are now spending thousands of hours in front of their computer getting entertainment, news, and information.  They utilize handheld devices (smartphones, tablets, handheld gaming systems, phasers) easily identifying the trends of the day.  The only difference in 2014 versus 1990 or even the year 2000 is the shift of where potential customers are lurking.   No longer are the days where every progressive city has a mall to attract consumers to shop.  It doesn’t make sense to build these massive structures for shopping just like it doesn’t make sense to throw your money in the wind (toilet) when it comes to advertising and marketing.

If you are still with me, you have completed the first stage by admitting that you have a problem.  This is the biggest hurdle.  So where do you go from here?  It’s easier than you may think.

Now, I am assuming you have a website that tells your story.  If not, stop reading now and start focusing on your website today.  Before you focus on your website, make sure you fire anyone and everyone in your company that has anything to do with your marketing team and the decision not to have an optimal website.

However, if I have not lost you yet then you are probably a company that has Facebook, Twitter, and perhaps even a YouTube account.  You may even have a verified Google Plus and Yahoo page accompanying your digital network or you may even dabble in Pinterest.  This is a great starting point and now you need a plan to make them start working for you.  You can also look in the mirror and be happy that you can briefly understand that your kids are not reverting back to their infant years when they are talking about where they were hanging with their friends (Google, Yahoo, Twitter, Facebook, SnapChat, and Instagram).  (You don’t have to like it, but you do have to accept it.)

Key point number one is to understand that the consumer does not want to know you are advertising to them.  Social Media hot spots are where Person A gives a Shout Out to Person B, or Person C shares a moment on Thursday that happened 10 to 15 years ago.  That doesn’t mean you can’t advertise to potential customers.  You just have to understand there is a way to talk with the consumer without invading their space.

Let me back up my point here.  Facebook has 1.28 Billion active users.  YouTube has a large share of 1 Billion.  Google has 540 million while Twitter grows each day, currently with 255 million users.  Instagram boasts 200 million while LinkedIn has 187 million.  Pinterest is sitting at 70 million and Vine has 40 million.  What highway, radio station, television show, or newspaper has that kind of reach? If your business is not social, and you are not planning to embrace the future, fire yourself!

Are you still with me?  I’m glad because although it makes for an interesting dinner conversation about how you fired yourself, it isn’t pleasant or good for your ego.

Be careful here.  Every 20-something with a computer who wears tight jeans, a t-shirt with a clever saying, and tennis shoes claims to be a social media expert.  Colleges even offer this as a course, and some of you reading this blog have paid for it.  

Social Media was meant for two or more people to hangout (virtually I might add) or communicate in a (virtual) common place of interest.  Now something that you might like to know when it comes to your business.

Social Media has become a place for Person A to brag with Person B through Z and all of B through Z’s friends and family about Little A’s Certificate of Appreciation for enrolling in the running club.  Then you have someone else chime in saying how happy they are for Person A and subtly tell the group how excited they are for their little one who earned the Perfect Attendance Award.  (I know this award has been around forever, but really?  We still give an award for doing what you are supposed to do?)

Social Media is not about posting your product or service three times a day on Facebook.  It isn’t about placing your commercial on YouTube.  It’s not about using 140 characters to remind us to try your widget or read your blog about free-range chickens (or whatever you’re into).  Too many so called social media companies love telling you they manage all of their channels.  Then they are excited to show you how many times they have posted to your network.  Next time asked them point blank if they have ever posted that same content to another one of their clients.  That is not social media.

Now to training 101.  What if you were able to get Person A to share with Person B through Z and all of their friends and family about your product or services you provide?  What if conversations continued about your great product and services on all of the social media channels?  In addition, what if every time you earned a new customer they became another virtual mouthpiece for your company’s product or service.  Not because you asked them or tricked them into singing your praises, but because they wanted to sing your praises.  We are living in times where ordinary people want to promote the businesses and products they enjoy, whether it be a tweet about how excited they are for the latest summer blockbusters, sharing a link on Reddit of a website with really funny T-Shirts, or making a status update about a tasty new flavor of Gatorade, if you use social media to get people excited about your business – they WILL!!!

This is working Social Media.  Now, go be Social!

DeliveryMaxx is a full digital service provider for Social Media Marketing, Online Reputation Management, Search Engine Optimization, and complete Content Management program.  Clients include automotive dealerships, attorneys, church organizations, non-profits, hotels & hospitality and many more.   For more information visit http://www.deliverymaxx.com or contact 888.936.6299.



Friday, October 4, 2013

Primeaux KIA welcomes DeliveryMaxx to the Tulsa Dealership’s Family

Primeaux KIA is a family owned and operated dealership. Henry Primeaux, his wife Jane, and their daughter, Lisa Lotz, are all active in the day-to-day operations of the dealership. Primeaux KIA is a family owned and family run dealership is every sense of the word “family.” Six members of the Primeaux family work at Primeaux KIA from dealer to lot boy and errand runner. After owning several dealerships in the Tulsa area, Henry Primeaux purchased Primeaux KIA in June of 2006. At that time his daughter, Lisa Primeaux Lotz, who was working at one of the other dealerships came to Primeaux KIA as a Business Manager. She quickly took over the day-to-day operations as New Car Sales Manager. Henry’s wife, Jane, works directly with the customers in a Customer Satisfaction role and is the dealership’s liaison with community involvement.  Grandsons known as the Longa Boys, who are in college, work as porters, car washers and errand runners for the dealership.
Primeaux KIA, the family's only dealership, has enabled the Primeaux's to excel at the selling and servicing of KIA vehicles. The dealership is currently renovating the dealership into a beautiful state-of-the-art facility to better serve its customers.  Primeaux KIA has been awarded the K-Dealer award every year since its founding, for outstanding sales, service and customer satisfaction. This coveted KIA Motors America award is only awarded to the most outstanding KIA dealerships.

According to Interbrand, the world’s largest brand consulting agency KIA is one of the Top 100 Best Global Brands.

Recently KIA was named best total cost of ownership brand by Kelly Blue Book while the KIA Soul was honored as a top KIA vehicle.  This past February, Kelley Blue Book’s kbb.com released its list of the top automotive manufacturers with the lowest average total cost of ownership for the first five years after purchase.  In first place is KIA Motors America.

“At Primeaux KIA we take pride in everything we do from providing outstanding new KIA models to having excellent customer service in all departments.  Our mission is to be the customer’s choice for all KIA services in Oklahoma and we will do whatever it takes to keep our customers 100% satisfied” states Henry Primeaux, Owner of Primeaux KIA.

DeliveryMaxx will help Primeaux KIA communicate with their customers to assure the most pleasant buying experience in the Tulsa and surrounding area.  “Primeaux KIA treats their customers as family, and DeliveryMaxx makes it possible for their customers to share their great experience with the world” says Josh Deaton, Chief Operating Officer of DeliveryMaxx.  “We are honored and look forward to sharing Primeaux KIA’s message with the world because the family has done some great things for the automotive industry and continue to provide phenomenal service to their customers.”

Primeaux KIA is located at 4747 S. Yale Ave in Tulsa, Oklahoma.  The dealership employs highly trained experienced technicians.  Primeaux KIA is very involved in Oklahoma and serves customers in Oklahoma City, Tulsa, Broken Arrow, Norman, Enid, Edmond, and surrounding areas.  For more information on cars, trucks, and suv’s call the dealership at 918.622.3160 or visit the website at http://www.primeauxkia.com.

DeliveryMaxx provides a total automotive dealership care program providing their clients consumers with social media marketing, online reputation management, search engine optimization, customer loyalty, and retention.  They utilized their proprietary software and patented programs to help automotive dealerships maximize their effectiveness positively influencing consumer behavior.

Thursday, February 14, 2013

Knight Industrial Services teams with DeliveryMaxx to provide Social Media Marketing and Search Engine Optimization

After an arduous task of selecting the right company to provide Social Media Marketing and Search Engine Optimization, Knight Industrial Services of Baytown, Texas, just outside of Houston, has chosen DeliveryMaxx as its single service provider.

Knight Industrial Services has served the nation for over three decades as multi-craft service company to meet the ever changing demands of its customers. The company has assembled crew teams that perform the services of painting (sandblasting), scaffolding and insulation.  By combining these three services; their clients are able to save more of their maintenance dollars adding additional revenue to the bottom line.  Efficient, less manpower, and greater productivity are adjectives that describe Knight Industrial Services which provide abrasive blasting, atmospheric coatings, maintenance, mobile units- pipelines, below grade, soil to air transitions, fireproofing, bio blast cleaning, insulation, scaffolding, and yard facility services.  Knight Industrial Service’s commitment is to provide the highest quality possible, economically feasible, and adhering to deadlines for all of their clients.

“We have chosen DeliveryMaxx because like us, they have a strong reputation and expertise for what they do.  This partnership will allow us to grow our business, and continue to provide excellence in Industrial services” states Joe Briscoe, General Manager of Knight Industrial Services.



Knight Industrial Services is located at 6802 I-10 East in Baytown Texas.  More information can be found by visiting http://www.knightis.com

Social Media Marketing is not just about developing a Facebook page or website.  There is a skillset that is required to understand consumer behavior, and communicate messages that will resonate with them.  In addition, that message has to be valuable enough to the reader that they will react as intended by the organization who developed the message.  “Most marketers have their clients ‘talk’ to about 70% of the internet community.  DeliveryMaxx makes sure that our clients are able to communicate with 100% of their target market.  We develop, customize, and implement a specialized program that will benefit each organization that is in our client family” says Josh Deaton, CEO of DeliveryMaxx.  “The addition of a non-automotive client was very easy to supply our expertise as well as providing sound strategic marketing principles, and we are excited to be chosen by Knight Industrial Services as their partner.”

DeliveryMaxx is the industry leader in Social Media Marketing and has perfected the science of maximizing the exposure for clients on the internet.  Utilizing their proprietary patent pending technology and years of expertise, they increase market share and brand exposure through portals such as Facebook, Twitter, LinkedIn, YouTube, Flickr, and many more.  DeliveryMaxx has been recognized for their digital solution programs that help automotive dealerships turn a one-time customer into a customer for life providing a medium for the customer to be “virtual mouthpiece” advertising to the world.  They have revolutionized the Search Engine Optimization, Local Search Engine Optimization, Online Reputation Management, and Customer Loyalty & Retention industry.

For more information about DeliveryMaxx visit http://www.deliverymaxx.com

Knight Industrial Services teams with DeliveryMaxx to provide Social Media Marketing and Search Engine Optimization

After an arduous task of selecting the right company to provide Social Media Marketing and Search Engine Optimization, Knight Industrial Services of Baytown, Texas, just outside of Houston, has chosen DeliveryMaxx as its single digital marketing service provider.

Knight Industrial Services has served the nation for over three decades as multi-craft service company to meet the ever changing demands of its customers. The company has assembled crew teams that perform the services of painting (sandblasting), scaffolding and insulation.  By combining these three services; their clients are able to save more of their maintenance dollars adding additional revenue to the bottom line.  Efficient, less manpower, and greater productivity are adjectives that describe Knight Industrial Services which provide abrasive blasting, atmospheric coatings, maintenance, mobile units- pipelines, below grade, soil to air transitions, fireproofing, bio blast cleaning, insulation, scaffolding, and yard facility services.  Knight Industrial Service’s commitment is to provide the highest quality possible, economically feasible, and adhering to deadlines for all of their clients.

“We have chosen DeliveryMaxx because like us, they have a strong reputation and expertise for what they do.  This partnership will allow us to grow our business, and continue to provide excellence in Industrial services” states Joe Briscoe, General Manager of Knight Industrial Services.

Knight_industrial_services_logo

Knight Industrial Services is located at 6802 I-10 East in Baytown Texas.  More information can be found by visiting http://www.knightis.com

Social Media Marketing is not just about developing a Facebook page or website.  There is a skillset that is required to understand consumer behavior, and communicate messages that will resonate with them.  In addition, that message has to be valuable enough to the reader that they will react as intended by the organization who developed the message.  “Most marketers have their clients ‘talk’ to about 70% of the internet community.  DeliveryMaxx makes sure that our clients are able to communicate with 100% of their target market.  We develop, customize, and implement a specialized program that will benefit each organization that is in our client family” says Josh Deaton, CEO of DeliveryMaxx.  “The addition of a non-automotive client was very easy to supply our expertise as well as providing sound strategic marketing principles, and we are excited to be chosen by Knight Industrial Services as their partner.”

DeliveryMaxx is the industry leader in Social Media Marketing and has perfected the science of maximizing the exposure for clients on the internet.  Utilizing their proprietary patent pending technology and years of expertise, they increase market share and brand exposure through portals such as Facebook, Twitter, LinkedIn, YouTube, Flickr, and many more.  DeliveryMaxx has been recognized for their digital solution programs that help automotive dealerships turn a one-time customer into a customer for life providing a medium for the customer to be “virtual mouthpiece” advertising to the world.  They have revolutionized the Search Engine Optimization, Local Search Engine Optimization, Online Reputation Management, and Customer Loyalty & Retention industry.

For more information about DeliveryMaxx visit http://www.deliverymaxx.com

Wednesday, January 30, 2013

DELIVERYMAXX ANNOUNCES PATENT-PENDING TOTAL AUTOMOTIVE DEALERSHIP SOLUTION

Rapidly Expanding Provider Customer Loyalty and Retention Services, DeliveryMaxx utilizes modern innovations, and new marketing techniques to deliver strongest client acquisition and retaining program in the automotive industry.

DeliveryMaxx, a leading provider of automotive customer loyalty and retention programs utilizing social media marketing and online reputation management techniques, announced patent pending processes for  certain new and useful improvements in “System and Method for Customer Relationship Management and Marketing,” set forth in a Patent application for Letters Patent of the United States.

DeliveryMaxx, headquartered in Rockwall, TX, offers its Images of Success and DigitalMaxx Solutions which combines Search Engine Optimization (SEO), Online Reputation Management (ORM), Social Media Marketing (SMM), and Local Search Engine Optimization (LSEO) into a total customer care program that encourages and allows the consumer to share their great experience promoting the automotive dealership through the World Wide Web.  As a testament to its design, development, support and implementation process, DeliveryMaxx’s programs and services have been retained by many leading automotive dealership groups as well as other industries such as hotel, employment, and insurance around the United States.

“Many companies have tried to do what DeliveryMaxx has been able to create and develop, but they fail because they have taken shortcuts.  Ultimately these companies hurt the dealership, and do not provide the service the automotive industry needs” states Josh Deaton, CEO and co-founder.  Instead of an automotive dealership having to go to five different vendors to provide social media marketing, online reputation management, search engine optimization, local search engine optimization, and a customer loyalty program; DeliveryMaxx combines all of these programs into a complete program that will help dealerships “Win Customers for Life”.

“DeliveryMaxx was created methodically filling in all of the gaps that dealerships were unable, or did not know how to fill to complete the circle of attracting a new customer, providing great service or products, and having them share their experience immediately with friends and family” explains James Schaefer, COO and co-founder thus providing automotive dealerships and other organizations with a unique ability to increase CSI Scores, Sales, Customer Loyalty, Service Revenue, Online Reputation, Search Engine Optimization, and Branding.

Deliverymaxx_csi_scores_automotive_sales

DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas.  DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.  For additional information about the company or its products and services, please visit www.deliverymaxx.com .

Wednesday, November 28, 2012

DeliveryMaxx Executives Share Family Successes

Co-Founders Josh Deaton and James Schaefer have built DeliveryMaxx into a multimillion dollar organization from an idea scribbled onto a yellow notepad to a state-of-the-art patented program that provides automotive dealerships and other organizations with a unique ability to increase CSI Scores, Sales, Customer Loyalty, Service Revenue, Online Reputation, Search Engine Optimization, and Branding.

With DeliveryMaxx, automotive dealerships truly have a total customer care program that allows the consumer to share their great experience through published online reviews as well as their new vehicle through social media marketing.  “Many companies have tried to do what DeliveryMaxx has been able to create, but they fail because they have taken shortcuts.  Ultimately these companies hurt the dealership, and do not provide the service the automotive industry needs” states Josh Deaton, Chief Executive Officer of DeliveryMaxx.  Instead of an automotive dealership having to go to five different vendors to provide social media marketing, online reputation management, search engine optimization, local search engine optimization, and a customer loyalty program; DeliveryMaxx combines all of these programs into a complete program that will help dealerships “Win Customers for Life”.

Joseph__alexa_both_national_champions

In addition to leading automotive dealerships into additional profits utilizing modern technology, both men are very involved in their children’s activities.  Mr. Schaefer coaches both his son and daughter’s teams.  Recently, Schaefer’s top nationally ranked Rockwall Jackets 10U football team where he is the head line coach just won their 3rd straight National Championship at Dallas Cowboys Stadium during Thanksgiving week.  His son Joseph plays linebacker and fullback.  Mr. Deaton, who also has a son who plays golf for his middle school team, was excited to see his daughter Alexa earn the right to be called Cheerleading National Champion for Heath Hawk’s Cheerleading where the competition was televised nationally (also at Dallas Cowboy Stadium).  “Both kids work very hard in school and in their extra-curricular activities.  I am a firm believer that sports can prepare kids for business.  There are winners, losers, and a right way you have to compete.  You have to work with others in order to be successful.  I will be excited to see both Alexa and Joseph work for our company when the time comes” says James Schaefer, Chief Operating Officer of DeliveryMaxx.
 
Of course both Joseph and Alexa are 10 years old and each in the 5th grade, so they will have some time to continue to enjoy their activities before the challenges of running a business become a reality of life.  However, if their success in sports is a prelude to how they will do in business when that time comes, DeliveryMaxx has a very solid line of succession.

Tuesday, September 25, 2012

Marketing Your Automotive Dealership is NOT that Hard to Do

Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy.  The conversation went a bit like this:

DeliveryMaxx: “What are you currently doing with advertising today?”

Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”

DeliveryMaxx: “How is that working for you?”

Dealership: “I can’t really put an ROI on it, but I think it is branding us.”

DeliveryMaxx: “In a perfect world, what would you like your marketing and advertising do for you?”  

Dealership: “We want it to brand us, talk about our customer service, and help us sell more cars?”  

DeliveryMaxx: “At least you know what you want it to do for you.  Now, is that strategy working?”  

Dealership: “I’m not sure.  That is what we have always done.  I do know this.  We are spending a lot of money for this advertising, and I can’t measure the results.”

 As a marketer, I see a lot of marketing and advertising spends, but the strategy is all too often ambiguous at best.  There is nothing wrong with traditional advertising.  However, in today’s climate businesses have to maximize their advertising spend.  Is your marketing and advertising accomplishing your goal?

 Before we talk about strategy, let’s use the traditional billboard advertising medium and see if that is providing the best return for your automotive dealership.  The cost to design and produce a billboard averages $ 900 to $ 5,000 depending on the content and who creates the advertising piece.  For a 4-week cycle (marketing companies charge this way because they get an extra month of fees) your cost will range from $ 900 to $ 5,000 for city and interstate signs.  Many of our major highways command as much as upwards of $ 10,000 per cycle (4-weeks).  DeliveryMaxx’s offices are in Dallas, Texas and a recent price quote I received for signage on Loop 635 (LBJ or Lyndon B. Johnson Highway) was for $13,600 per cycle and an additional 25% during December.

Automotive_advertising_social_media_marketing_deliverymaxx_best_vendor

 What is Your ROI for this Ad?  What are you trying to say?

 I am not advocating vacating your traditional media spend.  In fact, Ford and General Motors allocate 70% of their advertising dollars worldwide to traditional media.  However, dealerships must have a precise strategy especially during cost-cutting initiatives.  Too often, I see strategies that are the equivalent of throwing ideas into a fan and seeing what sticks on the wall.

Automotive_marketing_ideas_deliverymaxx_social_media
Do your marketing meetings produce results like this?

 Marketing and Advertising your automotive dealership is relatively easy to do.  Motivating the consumers’ actions take some well thought out strategy. 

First, you need to identify where the eyes of your consumers are looking.  According to JD Power & Associates Automotive internet Roundtable nearly 80% of all vehicle buyers consult the internet before making a purchase.  That means, you should move more of your dollars to Digital Marketing or Social Media versus traditional forms of advertising.

Second, what is the goal or consumer behavior that you are trying to accomplish?  When considering what type of vehicle the consumer is going to purchase they research published online reviews, blogs, friends and family via Facebook, Google plus, & twitter, and then dealership websites (generally in that order).  Ultimately, your goal is to entice the customer to view your website or visit your dealership.  So how do you influence the consumer to give you a chance to sell them a vehicle?

You have to have a plan.  Social Media is not going away.  It is too convenient and immediate for the consumer.  Sites may change, but the medium is here to stay.  Therefore, how do you talk to potential customers?  There are hundreds of Social Media Sites that resonate on the worldwide web.  Sites such as Pinterest demographics are 97% women.  LinkedIn is dominated by the workforce.  Facebook has replaced many phone conversations.  FourSquare is the new GPS.  YouTube has replaced MTV.  Google Plus is the new business card.

 

Social_media_marketing_deliverymaxx_automotive_sales_strategy

 For centuries, businesses have become great their customers have advertised for them.  In the past, it was by word of mouth at a family gathering.  Now, Social Media has made it acceptable for society to share anything from what you had for breakfast to where you went last night.  People will actually take a picture of food and show it to the world.  This is no different for your business.

Great_automotive_social_media_marketing_ideas_deliverymaxx

 The Math is Simple!

The average Facebook user has 245 friends.

If you sold 200 vehicles in a month and your customer showed off their vehicle on Facebook, you would be branded to 49,000 new potential consumers a month.  That’s just Facebook!  Don’t forget about the other sites as well as online reviews.

Now, think about this.  If 1% of those customers were interested in your dealership because of the positive message that was sent by your client, you would have an additional 490 opportunities for a new sale.

The above photo of this happy family from Southwest KIA Dallas was put as their public image on Facebook for the world to see immediate after they purchased their vehicle.  In one hour, the photo received 15 “Likes” and 10 comments.  If each of the Facebook users who “Liked” and “commented” on the photo also had 245 friends then that one sale would have REACHED 6,370 people. Remember, this family also reviewed the dealership online, and their family portrait went to hundreds of other Social Media sites.  In short, they became a virtual billboard for Southwest KIA.

Marketing your dealership is not that hard to do.  You just have to have a great product, excellent customer service, and a strong strategy to share your message.

For more information on Social Media Marketing, Online Reputation Management, Search Engine Optimization (SEO), Local Search Engine Optimization (LSEO), and Customer Loyalty & Retention, please visit DeliveryMaxx.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Friday, September 14, 2012

The Right Tools for the Job: Internet Technology in the Service Drive

There are many generations of vehicle owners pulling into dealership service drives across the nation.  Furthermore, they can be driving anything from a late model relic to the latest in automotive wonderment.  You pick the letter in the alphabet to define the generation...Boomers, Gen-X, Gen-Y, Millennium-Gen.  That's a lot!

As a service professional, it's your job to pick up your customer's highest expectations and maximizing profits per repair order.  Oh yeah, did I mention you've got to do all that AND get high CSI scores?  A circus juggler might come to mind as you try to wrap your head around it all.  But let me highlight the concept of Effective Communication.  Without a doubt, effective communication between you and your customer is the single most critical aspect of your success, your business, your R.O. averages, and your CSI scores...PERIOD.  Are you still using the telephone to do that?  Let me expand that thouught just a bit.

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I have a Time Magazine from April 1993.  The cover reads, 'The Info Superhighway' (Time Magazine: April 12, 1993 / Vol. 141 No. 15/ www.time.com/web ).  There is a page after page of concepts pertaining to internet technology in the future.  It was all so foreign to the average consumer that it seemed like science fiction.  However, now, looking back on all of that in the rear-view mirror, it's like "(yawn)...what's your point?"

The point is this, when that article came out I was writing service for one of the largest Honda dealers in Portland, Oregon.  The computer at my write-up station had a green-screen for crying-out-loud!  The most sophisticated car in the suite of automobiles available to our customer had 24 on-board computers, very few people had a personal computer at home, cell phones were flip-phones that made phone calls...that's it, and Data, he wass a character on Star Trek: The Next Generation.  Nevertheless, the basic elements of service consulting in the dealership service drive haven't changed that much over the last 20+ years.  The tools for communication have.

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The basic tenants of added-value customer service are still the same: courtesy, cleanliness, promptness, professionalism, product knowledge, effective communication, active delivery...all the same.  Yet the products are more sophisticated and so are your service customers.  My boss at that Honda store summed up customer perception like this, he said, "if you're customer has to call you before you contact them by the end of the day then you've lost their perception of a high standard of customer service."  Are you still using the telephone to do all of that?

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I like to get out into dealerships and talk with the pros working on the front lines of service consulting. In fact, the other day I was at Southwest KIA of Rockwall in Rockwall, Texas talking to a few of the writers in that store. It’s a new store with an exciting suite of products. The service area and write-up area are clean and very modern-looking. It’s a really nice store. They have a consultant named Kevin Leary who’s been writing service since 1979. Do you think he’s seen some changes?! Needless to say, Leary is a valuable asset just by his years of experience alone. I was talking to him about some of the modern technology they are using in their service drive. Leary says “We’re reaching our service customers in ways we’ve never dreamed of before.” By that he’s referring to internet technology via emails and social media like Facebook and Twitter as well as texts and data sharing on customer’s smartphones. Leary also utilizes powerful write-up tools like remote pads to do the customer write-up at the car. The remote table also allows him to pull up vehicle and customer history, previous service recommendations, current service recommendations, and any current recall information from the manufacturer for that customer’s vehicle. John Monigold, also a service consultant at Southwest KIA of Rockwall, has developed an email template to interact with his Generation-Y service customers after they’ve visited him. John says he uses modern internet technology to cultivate a high volume of highly favorable CSI review responses by his younger, tech-savvy customers. Leary concedes that he prefers the telephone to do most of his consulting and communication but, he realizes the power and value in internet technology, especially with the younger generations of car owners. Regardless, it is easy to understand why Southwest KIA of Rockwall’s service department has earned the highest CSI averages in their district. Great job!
 
Another service pro I talked to is Richard Ancheta at David McDavid Lincoln in Plano, Texas. With 11 years of experience, Ancheta is the highest producing Assistant Service Manager in the service drive at the Plano store. He also uses email, texts, and data sharing with his service customers as a form of effective communication. He conveys estimates, pricing, progress reports as well as up-to-date warranty and recall information to his customers throughout the day. Like Kevin Leary, Ancheta says that “At the end of the day, there’s nothing more solid than a verbal conversation with your customer…” but the internet and technology via social media and smartphone technology make him vastly more effective in conveying the perception of the highest standards of customer service to his service customers. So, are you still using the telephone to do all of that?

Isn’t amazing how quickly technology in automobiles change? Earlier in this article, I mentioned that in 1993 a “high-end” car had about 24 processors on-board. Since then that number has more than doubled. All of those processors are synched with control sensors and monitors; it is a marvel indeed, the cars we drive today. So why would any service consultant in the modern dealership not want to employ all of the benefits of modern technology to communicate with their customers?  These customers who are likely to be tech-savvy, and at the very least, as sophisticated as the cars they drive. According to Kevin Leary, “It’s important to keep technology fresh and updated.” In other words, is your service customer’s perception of your operation up-to-date and modern, or is it lacking?  Updated, modern technology is often a large expense for dealerships, but that cost is a small price to pay when compared to the loss of customers, revenue, and low CSI in its absence.  Perhaps perception can be improved by a service consultant simply asking their customer which method of communication they prefer, “Email, text, phone calls, or smoke-signals.” Regardless, effective communication is at the forefront of every service transaction, and crucial to the success of your service business. And so, if you are a service professional working in the modern dealership today, are you still using the telephone to do all of that?

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DeliveryMaxx in the Automotive Industry Leader in helping dealerships with customer loyalty, increasing CSI Scores, higher SEO value, published positive reviews, strategic social media marketing, additional fixed operations revenue, more sales, and repeat and referral business.  Our company was founded by “Car Guys”, and we make it a practice to hire the top talent that has automotive dealership experience.  Craig Rodenmayer, the author of this article, has spent years working service in the automotive industry.  His experience allows us to provide programs that are advantageous for fixed operations.

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Tuesday, September 11, 2012

Cultivating Success in Your Automotive Dealership

Before we can discuss success we have to define success.  Too often, I travel to businesses especially automotive dealerships and am disappointed that success eludes their dealership.  After spending a few hours talking with staff members from various departments the same element is usually missing from the formula of “success”.

These dealerships have poor employee retention.  The employees feel overworked, and underpaid.  Morale is at an all-time low, and loyalty to the company is non-existent.  Even worse, is that nobody seems to have the answer as to how to turn the organization around.

I also travel to great companies, and have been afforded the opportunity to learn from great business and political leaders.  A common trait that all great businesses and leaders have is that they are able to motivate teams to strive and accomplish goals which have been established.  For more information on Leaders and Leadership visit: Automotive Leadership at its Finest

Definition of Success

Success is reading a desired result or organizational desired end-point in some sort of assumed development.

Now that you have read the definition, why do we have successful dealerships, and failing dealerships?  Why do we have successful employees, and unsuccessful employees?  Utilizing the assumption that nobody wants to fail, I will discuss the missing ingredient failing dealerships all have in common.  In addition to providing the “secret sauce of success”, I will first dispel myths of achieving success in the dealership.  Once this is explained, we will then establish a plan to help you cultivate success in your automotive dealership.

Myths for Achieving Success

        I.            You must manage, develop, invent, or implement an entirely new concept to achieve success.  It is true that we read, hear, and use new concepts.  Yes, it is popular to sensationalize famous entrepreneurs because they were the first to practice their craft.  However, most successful organizations are successful because they utilize sound business practices and common sense.  Henry Ford did not invent the automobile.  He learned how to make it more affordable by using efficient production methods to create success for Ford Motor Company.

      II.            To achieve success, you must not deviate from your plan.  Challenges and obstacles are a fact of business, and ultimately organizational success.  Every great war the United States has participated in there were battles that were lost.  This adversity is great for success because without failure, mistakes, or checked egos learning would not be able to take place.  The proper statement would be to not to lose focus of your goal.

    III.            Success is the calculation of Risk/Reward.  Great leaders of successful organizations are very calculated.  They seem like they are the best or most lucky gamblers, but this is not entirely true.  A successful organization or successful leader stacks the deck in their favor.  They play with their own marked cards.  They identify the outcome before the action takes place.  That’s right, they have researched and methodically identified the desired result and understand how to overcome challenges before they happen.

    IV.            An organization is successful because of their leader.  A leader will receive many accolades when they have achieved the goals of the organization as well as criticism when results are missed.  Just pay attention to the CEO at the end of each quarter for publically traded companies.  Successful organizations require great leaders, but true successful organizations have countless number of supporters.  Have you ever heard that there is no “I” in “TEAM”?

      V.            Success is all work and no play.  Organizations that do not have team members who are having fun will fail.  Sure, there should be rules and procedures created to combat chaos.  However, an unmotivated employee will be a short sided employee.

    VI.            The definition of the organizations success is defined by leadership.  Unless you are not dependent on anyone’s responsibilities then you will be sadly mistaken to buy into this myth.  A successful organization depends on the weakest link in the company.

  VII.            If your organization looks successful then it will be successful.  We have all heard that if you “dress for success” you will achieve it.  However, there is another saying that “it is better to be considered a fool then to open your mouth and remove all doubt.”  Would anybody think the Big Mac was any good without the secret sauce?  KFC’s chicken would be like everyone else’s if Colonel Sanders didn’t mix the right ingredients.  The same is true for your organization.  You can have a beautiful state-of-the-art dealership, and not be able to sell a vehicle.

VIII.            Successful organizations make everyone happy.  Success can never be satisfied; it always craves more.  Successful organizations are always striving for more success, and once they stop their competition will pass them.

Cultivating success in the dealership

If you have spent any time in the automotive industry you have probably been part of several organizations.  Many sales, service, and finance personnel tend to change organizations more often than they visit the dentist and some change at the same frequency as they get their haircut. By reading this piece, you are either validating yourself because you are running a successful dealership or you are looking for ways to improve.

 The “secret sauce” to cultivating success in the dealership is to identify the desired end result and proper motivation helping others reach those goals.

Steps to Cultivating Success in the Dealership

1.       Identify, understand, respect, and explain the cross-functional dynamics of the dealership.  The reason this is the first step listed is because most individuals reading this are charged with changing the culture or outcome of the dealership.  The dealership is made up of Service, Sales, Finance, Operations, Marketing, Maintenance, Logistics, Advertising, Information Technology, Human Resource, Business Development, Vendor Relations, and Accounting.  Without the needs of each department being met the dealership will not maximize its fullest potential of success.  Most dealerships that perform poorly have management that fails to respect the functions of each of these departments.  This translates into poor management, and breeds a culture of distrust, apathy, and isolationist departmental attitudes.  For example, if a dealerships IT Department (In most cases the IT Guy) doesn’t understand the necessity of faster internet speed for the Finance Department then customer service can suffer ultimately hurting potential revenue for the dealership.  During any new hire, the goals of the organization and orientation of each department is essential for cultivating success in the dealership.  A sad fact is that most managers in the dealership completely understand the dynamics of each department, and why those departments are needed for the overall goal of the dealership.

2.       Establish, and communicate clear measurable goals, both short-term & long-term, for each department and the organization in its entirety.  A dealership that has established these goals early in its infancy is more likely to be successful than a dealership that has to change due to lack of results.  However, most dealerships have not realized their full potential and change management to move closer to the desired outcome.  Therefore this is the second step to cultivating success in the dealership.  If leadership accepts step number one then step number two is very easy to accomplish.  However, there are a few key points when trying to accomplish step number two.

First, establish a clear measurable short-term goal for each department.  A short-term goal can be managed and measured by a superior allowing the subordinate to plan accordingly to meeting these established goals.  Short-term for senior management (Owner/Operator, CEO, CFO, CMO, COO, GM, etc.) is quarterly and short-term for middle management (GSM, Accounts Receivable, Accounts Payable, Service Director, Marketing Director, Business Development, HR Director, etc.) is monthly while frontline managers (Sales Manager, Service Manager, Advertising Director, etc.) have weekly short-term goals.  Frontline Employees (Sales, Service, Maintenance, etc.) should have daily short-term goals.

In addition to short-term goals for each department, establish the measureable result of a short-term goal for the entire organization and communicate the effectiveness of each department’s importance in reaching the goal.

Second, identify clear measurable long-term goals.  These are goals that have been extrapolated from a combination of meeting short-term goals.  For example, a short-term goal for the CFO may be to find $30,000 a quarter in savings for a dealership.  The long-term goal would extrapolate into $ 120,000 measured at the end of the fiscal year.

Using the example of a long-term goal for the CFO is sure to communicate the effects and importance of reaching this goal throughout all departments.  Identify why saving $120,000 a year in current expenses will help each department.  Establish a cross-talking culture with all departments.

3.       Establish complete “buy-in” and clear reasonable expectations.  Teamwork is not always about building a consensus.  The success of the company does depend on building a great team, but a leader sets the direction and the team needs to be able to effectively work together to accomplish the objective.  If you have strong communication explaining the importance of the goal, and how everyone is needed to reach these goals then managing these expectations will be easier.  It will also be easier to “coach-up” or “coach-out” an employee that will not “buy-in” to the organizational goals.  Be sure to establish clear reasonable expectations.  If expectations are set too low, the company will never have the opportunity to reach complete success, and if they are too high failure will become the norm.

4.       Motivate, celebrate, and communicate reaching the goals.  I could write an entire blog about motivation.  Proper motivation is key or the “secret sauce” for cultivating success.  Some are motivated financially and others are motivated by more responsibility.  Really, it comes down to how the employee feels their contribution is valued within the organization.  This step requires managers to manage.  They must always inspect what they expect.  However, good coaching is vital to success.  When celebrating the successes the cake should fit the goal.  You do not reward a salesman the top parking spot for being the top salesman of the week.  However, this might be a great reward for the month.

5.       Create vendor partners.  You rely on vendors to provide you with particular service or products.  Educate the vendors about the goals of your organization, and expect them to adhere to step number three.  A good vendor truly cares about the success of your organization because without your organization winning they should not win either.  Therefore, they are your employees and have a responsibility to help your dealership reach their goals.

6.       Empower and hold accountable a culture of success.  Foster great ideas with your employees and vendors.  However, expect a plan of action and provide the support for the great ideas.  In the end, measure these results and hold the champion accountable for the innovative idea.

7.       Set customers’ expectations from the start.  The customer is not always right.  If they were, then every company would be out of business.  Running a dealership at the whim of the customer will never lead to profits.  However, the customer is always the customer and the goal is to win those Customers for Life!  It is important to understand, listen, and empathize to see things from their point of view.  If the expectations are firmly set from the start they will be satisfied at the end.  Build a strong customer loyalty & retention program.

8.       Let the world know that you are a successful dealership.  Today, if you are not utilizing social media, you are missing over 75% of the market.  This is where all of the eyes are.  Online Reputation is important to your dealership because that is where everyone is talking about your industry.  Social Media Marketing is where you can reach your potential customers or employees.  If you are not established correctly on the internet through Search Engine Optimization then people will not be able to find you.

If cultivating success were easy, then all dealerships would be successful.  It is no different than raising a child or building a house.  You have to have a strong foundation, and continue to maintain it. 

DeliveryMaxx, the industry leader in Automotive Social Media Marketing (SMM) has perfected the science of maximizing the exposure for automotive dealers on the Internet. Utilizing our proprietary software and years of expertise, we can increase your market share and brand exposure through portals such as Facebook, Twitter, LinkedIn, YouTube, Flickr and more. We have revolutionized Search Engine Optimization (SEO), Local Search Engine Optimization (LSEO) and Online Reputation Management (ORM).

 In today’s marketplace it is vital to have command over your public Brand Image while acquiring and retaining customers. DeliveryMaxx helps you dominate the World Wide Web utilizing your customers as Social Media Billboards which increases your brand share as well as turning a “one-time customer” into a "Customer For Life".

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