Monday, May 18, 2020

Do Not Let Your Business Be Like Orpheus


Your business must have a social media presence.  This is a statement that would be truthfully stated at any point in the past 10+ years.  However, now it is especially important.  The past two months have upheaved business plans and many small business owners are deeply concerned for the future of their livelihoods.

Across most states, we are seeing lockdowns & restrictions being lifted.  Unfortunately, that does not mean the rocky path businesses have been placed on are at an end, rather further obstacles lay ahead.  And now is not the time to lose hope, I am reminded of the Myth of Orpheus & Eurydice.

For those unfamiliar, Orpheus is a legendary musician & poet in Ancient Greece.  He created music that was said to charm all living things.  His music was so beautiful that even trees would dance and are said to be frozen in their last dance to this day.  Most famously, his young wife Eurydice tragically died after falling into a nest of vipers on their wedding day, and not content to lose his beloved Orpheus traveled to the underworld to retrieve her.

The journey was hard, and when he reached the hellish underworld he played his music so powerfully that Sisyphus rested on his rock, all 3 heads of the dog Cerberus were enchanted by the tunes, and the lords of the Underworld Hades & Persephone agreed that Orpheus could return to the world with his wife Eurydice.  However, there was one condition.  Eurydice was to follow behind Orpheus and he would not be permitted to turn back to see her until they reached the end of the difficult paths & caves out of the Underworld.  Only when they reached the very end and into the light of the world could Orpheus turn to see Eurydice.  Thus, they began the difficult trek out of the underworld, leaping across chasms, up steep cliffs, and through narrow caves.  At last, a few mere feet from the end Orpheus suddenly stopped and turned to gaze into his wife’s eyes.  When he did, she was pulled back by invisible hands to spend her eternity in the underworld.

Many argue what could have compelled Orpheus to stop so close to his goal, but none can answer the question.  Perhaps it attests to the human nature just when it seems like success is at hand, the toughest part is behind us and all that is left is a little obstacle, trivial and insignificant to be overcome, that is the moment when we are tempted to lose our minds and undo everything we have done.  Orpheus represents all our missed opportunities, loves, friendships, and successes we have let slip through our fingers.
Similarly, for businesses, the toughest trail is behind us.  The few feet of adaptations that lay ahead might seem like obstacles that are unfairly placed and cannot be overcome, especially to those unfamiliar with utilizing online sales & social media marketing.  Fret not, DeliveryMaxx is here to help, whether you need to transition to an online store, increase your social presence, send follow-up to retain your existing customers, or any combination we have programs that are fully customizable for your individual needs.  Visit us online at www.deliverymaxx.com or call (888) 938-6299 today!

Friday, May 15, 2020

Avoid Becoming a Statistic


In 1839 Edward Bulwer Lytton wrote the phrase, “The pen is mightier than the sword”.  This powerful statement suggested that the press is a more effective tool than direct violence.  During that time, newspapers were the primary source of information exposing the actions of the government.

Today, instead of reading a newspaper that was once delivered on our doorsteps in the early morning sharing events that happened over 24 hours prior, information is available instantly just by picking up a mobile device.  We are able to know the latest bulletins almost as quickly as they happen and in many cases while they are happening.  Facebook, Twitter, Instagram, Reddit, WordPress, Blogger and other social media platforms allow readers to view headlines form an opinion and quickly react expressing their opinions.



There have been more post and comments with a differing of opinions about the current seasonal Coronavirus in a 60 day timespan than articles written during the eras of Revolutionary War, Civil War, World War II, Civil Rights Movement, and Vietnam War in the same timeframe.

One side of the debate on the severity of the soon to be annual virus falsely predicted 2.2 million people would die in the United States by April 15th.  They scared people into giving up their rights by ordering businesses that were less “essential” than a McDonald’s employee to close their business.  The government tried to appease millions by lining lobbyist groups with 1.8 Trillion dollars leaving 389 Billion for small businesses to beg for just to survive.  Their narrative changed from staying at home for 2 weeks to lessen the burden in hospitals to not letting Americans pursue life, liberty and happiness until they can completely eradicate a virus that will return year after year.

The other side of the debate acknowledged that there was a new virus that came out of Communist China, which was getting demolished by the Trade War against the United States.  They suggested that the only way we would hit 2.2 million deaths in a year (not 60 days as suggested) from a virus that has less than a .05% mortality rate was for 6027 people would have to die a day.  Using logic, they requested a recommendation of those that might be susceptible to the virus with flu-like symptoms and were concerned to stay at home.  Then the government could pass a much smaller stimulus to help out those that might actually be unsafe.  There predictions of The 2nd Great Depression is quickly becoming a reality as 36 million people nationwide have lost their ability to bring in an income which is more than 1 out of 5 U.S. workers.

Instead, the government from the Federal, State and Local levels have and continues to mortgage our future while the mainstream media perpetuates fear destroying the United States from within.  Suicide Rates, Child and Spousal Abuse, Unemployment and Alcohol Sales continue to rise faster than the predicted death rate of 2.2 million by Neil Ferguson and our local County Judges and Mayors.

Our society ingest its information from bold sensationalized headlines, innovative memes and 15-30 second videos.  Business leaders can use the current chaos to help them make decision as they try to survive, rebuild and ultimately thrive in this chaotic economic landscape.  Leaders will need to make sure their business is able to reach, communicate and provide goods and services using today’s technology.  This includes marketing, advertising, e-commerce and informing your customers and potential customers in the digital arena.  Digital Advertising is less expensive than traditional advertisement, but it has to be done right.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Wednesday, May 13, 2020

A Long Time Ago… Just Over 60 Days


What seems like ages ago was actually only 60 days ago.  Yes… 60 days ago there was still enough toilet paper to go around that people would even occasionally ‘decorate’ chosen homes.  People would wave at you in the stores, and spend a little time talking with you upon recognition.  Parents of high school seniors were planning graduation parties and summer trips.  Soon to be college graduates were looking forward to making their mark on society and starting new careers.  The stock market was at an all-time high while unemployment was at an all-time low.  Our President was busy making America great while the Democratic contenders were exploring options to provide tuition-free education available to everyone.  You could get a haircut and then spend the rest of the afternoon enjoying a latté on the patio with some friends.  Monday mornings were a drag because the weekend seemed too short, and conference meetings were held in a windowless room with your colleagues.  If you were wearing a mask while going to the bank; you were probably going to end up being on the 6 o’clock news and arrested.  Nobody ever thought of a McDonald’s cook as essential nor did we really give a second thought to the cashier at Wal-Mart on how vital they would be in our society.  Netflix, Amazon Prime and Hulu were complimentary entertainment on a Sunday afternoon.  Discussions about baseball’s opening day were starting to heat up and Las Vegas was preparing to showcase their new venue by hosting the NFL Draft.  Nobody knew what an Epidemiologist was and we all thought that the government advocating tracking devices installed in humans, drone surveillance, social media censorship and apps that allowed neighbors to report neighbors simply for having a conversation was something only found in a Sci-Fi Movie.


That was 60 days ago!

Today is much different.  Suicide Rates, Child and Spousal Abuse, Unemployment and Alcohol Sales continue to rise faster than the predicted death rate of 2.2 million by Neil Ferguson and our local County Judges and Mayors.  America was told to flatten the curve by staying inside their homes to lessen the burden of the hospitals, but now we are laying off medical workers because there are not enough patients to provide a need.  We are arresting lawful people who are trying to put food on the table for their family while releasing rapist and other criminals from prison.
History is being made!

Our Government has somehow managed to give almost 3 Trillion Dollars to their special donors and is looking to buy additional votes with another 3 Trillion Dollar bribe disguised as a stimulus.  They are wanting to tax the average citizens so they can give Hazard Pay to Costco Workers and other frontline employees who have been able to secure a steady paycheck.  America is less than 2% points from etching its way into the annals of history by entering The 2nd Great Depression.

The world is changing and we are expected to accept a “New Normal” controlled by a New World Order.

Our society ingest its information from bold sensationalized headlines, innovative memes and 15-30 second videos.  Business leaders can use the current chaos to help them make decision as they try to survive, rebuild and ultimately thrive in this chaotic economic landscape.  Leaders will need to make sure their business is able to reach, communicate and provide goods and services using today’s technology.  This includes marketing, advertising, e-commerce and informing your customers and potential customers in the digital arena.  Digital Advertising is less expensive than traditional advertisement, but it has to be done right.

DeliveryMaxx has been the leader in this arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!

Tuesday, May 12, 2020

How to sell to Ignorant Uninformed People


Ouch!  Now that I have turned off 1000’s of people with this headline, let me talk to those of you who want to have a clear understanding of what is happening.  In general, we only take time to read headlines.  Therefore, when you want to get a message to potential buyers, businesses must understand that most will not take the time to hear your message.  Our society ingests its information from bold sensationalized headlines, innovative memes and 15-30 second videos.

For example, we were introduced to a seasonal virus with symptoms much like the flu.  The news media spread the propaganda from certain politicians with a self-serving agenda and the United States was separated into “Essential” and “Non-Essential” classes.  We were only supposed to close down for a couple of weeks to minimize the burden of the hospitals so they could treat all cases as needed.  Quickly, this pitted those that could work to side with these ridiculous unconstitutional orders against those that were stripped of being able to provide for their families.  This gave the corrupt politicians and news media an audience who failed to question the actual numbers behind the misinformation.
As weeks turned into months, the narrative changed from relieving hospitals of the burden to the prevention of all COVID-19 deaths.  The Federal Government gave control to the States and power hungry local county judges and mayors seized unprecedented power to control their citizens.  These local politicians with a severe case of Napoleon Complex perpetuated the destruction of our economy based on ever-changing science without actually using logic.  They bullied citizens into submission by labeling them as selfish and greedy shaming anyone who disputed the illogical rhetoric.
Those that are still reading this blog have always questioned the numbers and information.  They have researched the facts and have come to a conclusion that the world is changing and we are expected to accept a “New Normal” controlled by a New World Order.

For those of you who like headlines, I am listing a few to make a point:

·         The economic devastation wrought by the pandemic could ultimately kill more people than the virus itself- Los Angeles Times, May 11, 2020.
·         During March 2020, the Disaster Distress Helpline saw a 338 percent increase in call volume compared with February 2020- Journal of the American Medical Association, April 2020
·          The Coronavirus Could Cause a Child Abuse Epidemic- New York Times, April 7, 2020
·         Surge in divorces anticipated in wake of COVID-19 quarantine- ABC News, April 17, 2020
·         Domestic violence has increased during coronavirus lockdowns- The Economist, April 22, 2020
·         COVID-19 drives alcohol sales and abuse- USC News, April 14, 2020
·         An unemployment rate of 23%. The real jobless picture is coming together- CNBC, April 23, 2020

If you have a business, and you want to spread your message; you must understand how your audience will find you on the internet.  Blogs must be written with attention grabbing headlines, pictures must be posted daily that show off your products/services and videos should be exciting, short and to the point.

We published a blog April 2, 2020 titled, “What the 2nd Great Depression will look like”.  Unfortunately for many, DeliveryMaxx has been spot-on with prognosticating what will happen if we continue to allow tyranny while trying to help businesses in all sectors and ultimately all of those who will be negatively affected by the shutdown of our economy. We have been writing blogs discussing the challenges business will face and how to survive, rebuild and ultimately thrive as the playing field continues to change.  You can read all of our blogs starting in March 13th through today by visiting https://deliverymaxx.wordpress.com/.

 DeliveryMaxx has been the leader in the digital media arena over the last decade and continues to help businesses in all sectors reach their potential customers through the most innovative digital strategy utilizing common sense and today’s technology.  Our clients experience positive Online Reputation, stronger SEO, concise content management, increase in social media engagement and advertisement and higher customer retention.  We are able to customize and create a strategy for any entity that is trying to gain more exposure on the web.  With clients in multiple industries and across the country such as Automotive Dealerships, Real-Estate Brokers & Agents, Churches, Service Industry, Sports Teams, Non-Profit Organizations and more; we utilize our Patent-Pending Program to develop a digital strategy that will meet the needs of sales, service and messaging to the masses.

DeliveryMaxx is one of the only digital media company that provides a simple to use app which will allow our clients immediately collect online reviews, post engaging videos and online content with branding and advertising.  The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines.  It is a tool that is implanted with a complete digital strategy giving our clients a competitive advantage over the competition.  For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!