Wednesday, December 7, 2016
Advertising is an integral part of any business, countless dollars are spent every year by local and national brands to help spread their story to potential customers. However as technology changes many companies have not changed their advertising strategies to compensate. Thanks to a rapid expansion of social media platforms on mobile devices, faster internet connectivity, and more sophisticated technology a huge shift has occurred in the way people get their news, and the amount of money spent advertising on social media is set to match newspaper ad revenues by 2020 according to leading forecasters.
Advertising Agency Zenith Optimedia predicts that ad spending on social media will account for 20% of all internet advertising in 2019, crossing the $50 billion mark and coming in just one percent behind newspaper ads around the world, poising social media advertising to overtake newspapers by 2020.
As such, it is crucial that marketing efforts be directed to social media sites such as Facebook and Twitter. However, don't run to spend money on social media advertising just yet. Use these trends to your advantage to develop a customized, organic, content-driven approach to social media in lieu of spending lots of money on short-lived ads. And with the increasing popularity of free browser add-ons that block advertisements, your business stands to gain more with an organic approach to social media.
While advertising on social media can be beneficial, it is best used to complement an effective content-driven network, saving you money while still reaching people and creating potential customers. Building an expansive network of inbound links is the foundation of good Search Engine Optimization (SEO), increasing your business's visibility online. An effective network is comprised of multiple social media sites with a mixture of content such as blog articles, photos of your business and customers, instructional videos, videos highlighting inventory and special events, reviews and comments from real customers, and other unique content designed to showcase the many aspects of your business.
"The Big 3" social media platforms are Facebook, Twitter, and YouTube and it is crucial your business has a strong presence on these sites. However, there is a large variety of social media channels that it is important to engage with. Sites such as Pinterest, Google Plus, Tumblr, Flickr, and others serve to increase your reach to more customers. Building a complete network and utilizing them to their fullest extent will set you apart from your competition.
Sound daunting? Fortunately, creating an extensive network and populating it with consistent unique content is extremely simple with DeliveryMaxx. DeliveryMaxx works with you to determine a marketing strategy, creates a custom social media and online review network, and provides you with a mobile application that allows you and your team to easily send content to populate your very own expansive network.
Content marketing is simple and easy with DeliveryMaxx, all it takes is less than ten minutes each day to create content such as customer photos, special event showcases, blogs, daily posts, videos, reviews, and more! All of which is posted and optimized by DeliveryMaxx allowing you to focus more on your business rather than social media and advertising. Let us reach people for you and keep your business in the online spotlight!
For more information about how DeliveryMaxx works and to schedule a demonstration visit http://www.deliverymaxx.com or call 888.936.6299 today!
Wednesday, June 15, 2016
Every article or blog that has been written over the last ten years has stated that businesses must utilize social media and online reputation to improve their business! However, as much opining which has been published, explanations as to “How to use Social Media to your advantage” have been lacking detailed substance.
By taking a simplistic approach, businesses can effectively use digital media to accomplish their goals which will allow them to increase branding, online reputation, customer engagement thus improving customer service indexes and sales.
First, a business must ask themselves what they need published on the internet about their service, products and how they conduct business on a day-to-day basis.
Every entity needs the following:
· Videos branded with their company. These short videos should be natural and a true reflection of the business (today’s consumer isn’t wanting to watch another commercial). Videos should be published daily and be readily available to send to inquiring customers. By producing short 30-45 second videos whether they are customer testimonies or “how to” videos; businesses will be adding content to the web easily available to the search engines. Videos should not only reside on YouTube or Vine. They should be shared throughout the companies’ digital network and the business should have multiple active digital channels to reach potential customers. Yes! This means publishing videos to Twitter, Google+, Facebook and others.
· Online Reputation is anything and everything said about your business on the internet. Yes, stars are valid and make a brief statement about the feelings of individuals’ experiences with your business. However, the consumer also understands that there are “Fake” and unwarranted reviews which do not tell the whole story about your business. It is important to stay vigilant on all of the Online Review Sites keeping your star rating high. However, it is much more important to allow all of your customers or clients to be provided a forum to share in detail their experience. There is no better way or opportunity to provide an opportunity for your customers to share their experience immediately to sure accuracy of the experience and completion of the online review. Unfortunately, many businesses don’t have a plan or a tool that will allow them to capture a review at the time of the transaction which limits the number of positive experiences to be posted on the web. In addition, by allowing all customers to give immediate feedback at the time of service; unhappy customers who share their thoughts will allow the company provide an expedient remedy to the issue with the ability to satisfy and win the customer for life.
· Customer Social Media Engagement creates customer satisfaction. Business is pretty simple. If you provide a good product or service to your patrons; they will be happy to share with friends and family what you have done for them. User-generated content is much more effective and important than content you share yourself. Praise from your customers is sure to catch the eye of prospects! The only catch is that it must be easy for them to do and there has to be a program creating the virility of the post.
· Search Engine Optimization is important, but should be done organically. This means creating content on the web which sticks or resonates with the Search Engines. The more content provided the stronger your business becomes the authority in your subject matter. Paid Advertisement only last as long as you are the highest bidder! Organic content last forever.
There are thousands of analyst that have stated these things that must be done to create relevancy for your business on the internet. There are almost as many digital media companies that try to provide a quick fix for one or all of these things that businesses need to utilize when reaching their potential clients. The facts are that these companies have not been able to create a true engaging program for their clients’ customers falling short of social media marketing and online reputation.
With its Patent-Pending Digital Marketing Solutions; DeliveryMaxx is the only digital media company that provides a simple to use app which will allow to immediately collect online reviews, post engaging videos and online content with branding and advertising. The program is embedded with digital code helping increase SEO which provides first page results on the Search Engines. It is a tool that is implanted with a complete digital strategy giving their clients a competitive advantage over the competition. For more information about DeliveryMaxx contact (888) 938-6299 or watch the DeliveryMaxx Introduction Video!
Tuesday, December 15, 2015
For decades real estate professionals have been pounding home the phrase that opening a new business is all about… Location Location Location. This phrase or concept dates back to as early as 1926 or even earlier. The internet has made it commonplace for businesses to reach customers from around the world and with the advent of social media digital marketing is all the rage. When designing a digital marketing plan or simply starting a new business, yes it’s that fundamental, every business owner or manager should consider several factors when deciding what and when to launch a campaign. There are several types of marketing campaigns to consider, but here we are talking about digital marketing and more specifically content marketing.
Every post every picture for that matter every word that is said about a business or product is now an opportunity to introduce oneself or said product to the marketplace. Customers are not only right around the corner, but now sit just a click away. I’m not going to bore with details and statistics of why ecommerce is so important and explain the complexities of what makes for a good website, if you’ve made it this far you already understand these things. What we are going to discuss is that in the digital age location matters, just not that much. Online marketing programs are all about CONTENT, CONTENT, CONTENT, and did I mention CONTENT.
So where are you getting your digital content from?
Blogs are and excellent source to increase the number of mentions and backlinks to your respective address and in many cases this is the primary driver for original content most businesses use. Blogs must be original and always include a message that speaks directly to the audience you wish to show up in your show room. Blogs are also a great opportunity to share accomplishments as well as community spirit/service activities. This is the best place to show case your business to the ever so discriminating public. In short Blogs are your way of describing you.
Press Releases are much like blogs in that they provide the reader or prospective customer with a summary about you and/or your business. The biggest difference here is that you don’t have control over the message.
Reviews/Online Reputation is all about what others are saying about you. It’s pretty simple to maintain a positive online reputation, simply treat customers correctly and deliver on promises as stated when stated. There are countless numbers of online reputation companies promising to “fix” businesses reputation. Be wary of anyone that says they can get you reviews or have negative words that are being said about you removed from one site or another. Simple fact is you are who your customers say you are and in most cases perhaps even better. In general 95% plus of the people businesses serve would return to that business or even refer a friend, but statistics show that less than 3% share that information in a public forum. What about the other 5% that for one reason or another were not satisfied?? You guessed and overwhelming number of those tell everyone. You need to find a program that will capture more of the 95%ers.
Social Media (Facebook, Twitter, Pinterest, etc.) could take up an entire article, and there are plenty already out there, on how to utilize it for ecommerce but here it’s all about content. Every post is an opportunity to add content about your business. Unfortunately businesses fall into the trap of posting useless information just to fill a page every day. Posting services sell or shall I say prey on managers and owners selling them on their “need” to have daily posts. Here’s the secret… If it doesn’t point directly back to your businesses internet space then it is just filler. There is content everywhere within the everyday activities of each organization that utilize third parties to create their social footprint. What if each employee had the ability to create effective content that was a direct reflection of that organization and could show honest and current interactions with customers. That company would now have an edge that no third party provider could provide.
DeliveryMaxx is a privately held company providing social media marketing, web-based solutions, customer retention, and other advertising services and is based in Rockwall, Texas. DeliveryMaxx is the preferred provider for companies needing to improve web presence, online reputation, customer satisfaction, sales, and innovative strategies that enables them to confidently deploy their mission-critical products and services in today’s competitive environment for market share.
For additional information about the company or its products and services, visit www.deliverymaxx.com or contact (888) 936-6299.